Audi marks the 100th anniversary of the brand
Audi Forum, in Ingolstadt, Germany
Audi Type A
1919 Audi Typ C Alpensieger
1929 Audi Imperator
1939 Audi 920 cabriolet
1964 DKW F12 roadster
18th May, 2009
- Opening ceremony with German Chancellor Angela Merkel in Ingolstadt on 16th July, 2009
- Top-tier pop concert in the Audi Piazza
- Historic Donau Ring for motor sports fans
- Grand finale with classical concert and fireworks in Klenze Park
The brand with the four rings will kick off the celebrations marking its 100th anniversary with a
grand opening ceremony at the Audi Forum Ingolstadt on 16th July. The ceremony, which will be
attended by German Chancellor Angela Merkel, will launch a four-day series of events.
The premium manufacturer with the slogan “Vorsprung durch Technik” will mark its centennial by
once again offering a compelling demonstration of its core competencies – attractive design and
innovative technology. A world premiere awaits the guests in Ingolstadt on 16th July: Rupert
Stadler, Chairman of the AUDI AG Board of Management, will unveil a new Audi model in front of
around 2,500 invited guests. “We are proud of the tradition of the Audi brand and our company’s
history of success. You have to be aware of your roots if you want to shape the future with new
ideas and innovations,” says Stadler.
The ceremony will open with a performance by pianist Lang Lang. The Chinese virtuoso has served
as a global brand ambassador for Audi since 2006. Another highlight: Munich-based musician and
producer Leslie Mandoki has composed a commissioned work for Audi to mark its 100th birthday. Under
the baton of Paul Momberger, the Neue Philharmonie Frankfurt will debut the classical work before
the invited guests on 16th July.
The internationally renowned Swiss lighting artist Gerry Hofstetter will provide the visual
accompaniment to the opening ceremony: an exciting lighting installation highlighting the
architecture at the Audi Forum Ingolstadt. Hofstetter has enchanted people the world over with his
lighting art, and has previously illuminated a number of famous buildings including the
Brandenburg Gate in Berlin, the Arc de Triomphe in Paris and the Pyramids of Giza.
Motor sports enthusiasts should mark 18th July on their calendars: that day, Audi Tradition will
celebrate the centennial at the historic Donau Ring in Ingolstadt’s old city. Nearly every race car
in the history of the brand will hit the road for demo runs. In addition to DTM (German Touring Car
Championship) and STW (Super Touring Car) racers, the victorious Le Mans sports cars – the Audi R8
and the R10 TDI – will also put in some laps. The Audi R15 TDI racing prototype – the latest
development from Audi Sport – will make its public road debut on the Donau Ring in Ingolstadt.
Outstanding drivers from Audi’s history are expected, with the attendance of two-time world
rally champion Walter Röhrl, DTM champion Hans-Joachim Stuck and European rally champion Harald
Demuth already confirmed. Just one week later, on 25th July, Audi Tradition will also hold an
historic car event in Zwickau, the founding town of the brand.
Four historic race cars will put in some laps around the Platz der Völkerfreundschaft. “I am
pleased that AUDI AG will once again honour its place of 'birth' in Audi’s centennial year,” says
Dr. Pia Findeiß, Mayor of the City of Zwickau.
Audi is inviting its employees and the people of the Ingolstadt region to a performance of
Beethoven’s Ninth Symphony in Ingolstadt’s Klenze Park on Sunday, 19th July, the last of the four
days of celebrations. The free open-air concert will feature the Czech Philharmonic Choir of Brno
and the Philharmonic Orchestra of Brno under the direction of Peter Altrichter. The grand finale of
the centennial celebration will be a spectacular fireworks display following the concert. Ingolstadt
Mayor Dr. Alfred Lehmann is already looking forward to the event and praised the excellent
cooperation shown during its preparation. “Organising cultural events is a largely a community
responsibility, but we couldn’t do it without partners. AUDI AG has proven exemplary with its
dedication to this partnership over the last few years.”
The sporting highlight of the centennial celebration is the Audi Cup in Munich’s Allianz Arena.
AUDI AG has invited FC Bayern München, AC Milan, Manchester United and Club Atlético Boca Juniors
to play in the Audi Cup, a two-day soccer tournament on 29th - 30th July. The tournament will open
with Boca Juniors facing Manchester United and FC Bayern München taking on AC Milan. On Thursday,
the losers of the first two games will play for third place before the winners compete for the title
in the final.