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Audi A4 UPGRADE!

2004 Audi A4
The upgraded Audi A4



31st May, 2004


Audi Upgrades A4 Range

Audi Australia will, soon, introduce an upgraded A4 model line to the marketplace in an aggressive move designed to increase sales of its most popular model.

The standard equipment level of the Audi A4 model range will be significantly enhanced in line with the company’s “Sports Performance” marketing strategy and will offer even better value to customers in this competitive segment.

The exterior styling of the full A4 model range has been refreshed to incorporate colour-integrated bumper bars, front and rear, to promote the vehicle’s visual sports appeal.

Managing director, Graham Hardy, believes this product upgrade will assist the company to maximise all-important conquest sales opportunities and will also ensure the A4 model line is seen as the most desirable in the marketplace.

“The competition is fierce in the mid-size luxury sedan segment with the traditional German players offering excellent value for money as well as increasing competition from other newer European marques looking for increased market share,” Mr Hardy said.

“As Audi’s newest wholly-owned daughter company, Audi Australia is focussing on increasing sales in this prestige segment by offering the most attractive package for customers, cementing the brand’s reputation as the intelligent alternative for sports performance-minded drivers.”

In Europe, the Audi A4 has again won the "Autonis" award for the best car design in the "midsize class" category. The Berlin car journal "AUTO Straßenverkehr", in cooperation with its Stuttgart-based sister publication "mot" presented the award which gave readers a choice of 347 models in 12 categories.

The decision by more than 54,000 well-informed readers underlines the expressiveness of Audi's design philosophy. With its innovative styling, it combines emotion and precision to produce the kind of sporty dynamism characteristic of the Audi brand.

The Audi A4 range gains the following equipment upgrades;

Audi A4 2.0 sedan & Avant:

  • 16” alloy wheels, 7-hole design
  • Leather Upholstery
  • Front Centre Armrest
  • Multi-function leather steering wheel

Audi A4 2.0 manual sedan $48,300
Audi A4 2.0 multitronic sedan $51,550
Audi A4 2.0 multitronic Avant $55,150

Audi A4 1.8T multitronic® / 1.8T quattro® manual (120 kW):

  • 17” alloy wheels – 5-spoke star design
  • Auto-dim interior mirrors
  • Coming home and leaving lights
  • Headlight sensor

Audi A4 1.8T multitronic sedan $60,500
Audi A4 1.8T manual quattro sedan $61,700

Audi A4 1.8T quattro® manual (140 kW) S Line:

  • Xenon headlights
  • Auto-dim interior mirrors
  • Coming home and leaving lights
  • Headlight sensor

Audi A4 1.8T quattro man S line sedan $69,500
Audi A4 1.8T quattro man S Line Avant $73,100

Audi A4 2.4 multitronic®:

  • 17” alloy wheels – 6-arm design
  • Sports suspension
  • Auto-dim interior mirrors
  • Coming home and leaving lights
  • Headlight sensor

Audi A4 2.4 multitronic sedan $65,100

Audi A4 3.0 multitronic® / 3.0 quattro® tiptronic:

  • Exterior styling only (colour-integrated bumpers)

Audi A4 3.0 multitronic® sedan $82,500
Audi A4 3.0 quattro® tiptronic sedan $86,600





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