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Audi's new A3 Sportback released

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24th May, 2013

The new, third-generation, Audi A3 Sportback has arrived in Australia, and stocks will soon be with local dealers. The starting price for the new model is $35,600*.

Sophisticated design, strong performance, frugal efficiency, advanced features from the luxury class and outstanding quality all combine to ensure that the A3 Sportback is a true Audi.

The entry-level model in the new A3 Sportback range is 85 kg lighter than its predecessor and is powered by a 1.4 TFSI turbocharged petrol engine that produces 90kW and 200Nm. The 1.4 TFSI accelerates to 100km/h in a modest 9.3 seconds, whilst the fuel economy can be as low as 5.0 litres per 100km (combined cycle).

The top petrol engine in the range is the powerful 1.8 TFSI, which produces a hefty 132 kW and 250 Nm. Maximum torque is available from just 1,250 rpm, and remains constant up to 5,000 rpm. As a result, the 1.8 TFSI reaches 100 km/h in 7.3 seconds, with a fuel economy rating of 5.6 litres per 100km (combined cycle).

The 2.0 TDI turbocharged diesel engine also offers strong performance, peaking at 110kW and 320 Nm. As expected of an Audi diesel engine, acceleration is a strong point. The 2.0 TDI model powers to 100km/h in 8.4 seconds, with a fuel economy rating of 4.5 litres per 100km. The entry level A3 Sportback is available with a 1.6 litre TDI engine.

Each of these models use the sporty – yet highly efficient – S tronic dual-clutch transmission. Shifting in just a few milliseconds, the S tronic transmission delivers the perfect combination of sporty performance and smooth driving qualities.

Audi has also reversed the weight spiral with the new A3 Sportback. Audi ultra lightweight technology reduces weight by as much as 90 kilogrammes, compared with the previous model. Equipped with the 1.4 TFSI engine, the five-door model has a kerb weight of 1,225 kilogrammes. Hot-shaped high-tensile steels are used in the occupant cell of the new A3 Sportback and the bonnet and front guards are made of aluminium. The complete occupant cell is 37 kilogrammes lighter overall than in the previous model. Further weight reductions were achieved throughout the interior and in the engines.

The new Audi A3 Sportback has been awarded a five-star ANCAP safety rating.

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One of the strengths of the Audi A3 Sportback is its broad appeal. Young, ambitious singles as well as young couples are all attracted to the design, functionality and versatility of the A3 Sportback, with most in the 30-49 age group. Nevertheless, the A3 Sportback is also highly desirable among young adults who have not yet left the family home, aged under 29, along with ‘empty nesters’ aged over 60. One theme is clear throughout all these target groups: discerning buyers want to differentiate themselves by their choice of vehicle.

Equipment and Pricing – highlights at a glance

The A3 Sportback offers a very high level of standard equipment in keeping with its positioning – highlights include:

Attraction trim level (1.4 TFSI and 1.6 TDI)

  • 16-inch alloy wheels
  • Audi parking system: rear
  • Leather-appointed upholstery
  • Dual-zone automatic climate control with digital display and rear-seat vents
  • Audi Music Interface
  • Bluetooth interface with audio streaming
  • MMI radio system - electrically retractable, slimline 5.8-inch colour display monitor with 8 passive speakers
  • Cruise control
  • Driver information system
  • Dynamic suspension
  • Exterior electric mirrors
  • Light and rain sensor
  • Multi-function leather-wrapped four-spoke steering wheel with paddle-shift

Ambition trim level (1.8 TFSI and 2.0 TDI)
Additional standard equipment on top of Attraction trim level:

  • 17-inch alloy wheels
  • Front leather-appointed sports seats with height, depth and seat rake adjustment
  • High-gloss package; aluminium window surrounds
  • Aluminium-look interior styling with aluminium sill trims
  • Front fog lights
  • Full colour driver information system
  • Audi Drive Select
  • Multi-function leather-wrapped three-spoke sports steering wheel with paddle-shift

Pricing* (Manufacturer List Pricing (MLP) – excludes dealer delivery and statutory charges)

Attraction specification level

A3 Sportback 1.4 TFSI S tronic          90kW                     200Nm  $35,600*
A3 Sportback 1.6 TDI S tronic           77kW                      250Nm   $36,500*

Ambition specification level

A3 Sportback 1.8 TFSI S tronic          132kW                    250Nm   $42,500*
A3 Sportback 2.0 TDI S tronic            110kW                    320Nm   $42,500*

Option packages

The new Audi A3 Sportback will be offered with the following options:

Style package (Attraction models only) - $2,000*
- Xenon headlights with LED daytime running lights
- 17” alloy wheels, 5-arm ‘kinetic’ design

Style package (Ambition models only) - $2,000*
- Xenon headlights with LED daytime running lights
- 18” alloy wheels, 5-arm ‘dynamic’ design
- Sports suspension with a lowered ride height of 15mm

Technik package (Attraction and Ambition models) – $2,990*
- MMI navigation plus with MMI touch, including 7.0-inch colour display monitor
- Audi parking assist with rear view camera

Comfort package (Attraction and Ambition models) – $2,200*
- Electrically adjustable front seats with electric lumbar support
- Heated front seats
- Convenience key
- Auto dimming interior mirror
- Exterior mirrors electric fold, heated with kerb view

Assistance package (Attraction and Ambition models only) - $1,800*
- Adaptive cruise control including pre-sense basic
- Lane departure warning
- High beam assist

- S line sports package (Ambition models only) – $4,200*
- S line exterior package
- S line sports package
- 18-inch aluminium wheels
- Xenon headlights with LED daytime running lights


* Manufacturer's List Price (MLP) excludes dealer delivery fees and the numerous statutory charges (commonly known as on-road costs). Additionally, please note that all prices, fees and charges are subject to change without notice, as are the specifications.



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