Audi A4: Germany's Most Popular Prestige Car In 2008
19th January, 2009
The latest vehicle registration numbers verify that the Audi A4 is Germany’s most successful premium automobile.
No other model in the premium segment surpassed the 98,714 A4 models registered last year. The Audi A6 also topped
its segment with 45,304 registrations. The second generation of the Audi TT registered 10,630 in Germany – making
it the most successful sports car in Germany in 2008.
AUDI AG was able to expand its market share on the domestic German market to 8.1 per cent – an increase of 0.8
per cent. In Western Europe, Audi boosted its market share by 0.4 points to 4.8 per cent: No other premium brand
succeeded in strengthening its market position this significantly.
“Audi is presently experiencing stronger growth than any other premium brand in the region – and thanks to new
models we will maintain this dynamism,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “In a
difficult market environment, we want to further expand our market share in Germany and Western Europe.”
The Audi A4 is presently undergoing further upgrading: The top versions of the model line – the S4 Sedan and
Avant – are now arriving in Europe’s showrooms. The new A4 Avant was just launched in April 2008. In addition to
the fleet award from Auto-Flotte magazine, Audi’s best-selling model has already won countless accolades and has
beaten the competition in all relevant comparison tests.
The product improvement of the A6 was launched in September 2008. Also the winner of the fleet award in its class,
today the A6 is Germany’s most successful business sedan.
With the Audi TTS, the top version of the TT line, Audi introduced the first S model in this class. The Audi TT
TDI debuted as the first production sports car powered by a diesel engine.
AUDI AG sold a total of 1,003,000 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi
produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium).
Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early
October 2008. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include
Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi
currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings
invests more than €2 billion each year in order to sustain the company’s technological lead embodied in its
“Vorsprung durch Technik” slogan. Audi plans to significantly increase the number of models in its portfolio by 2015
to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on
16th July, 1909; he named it Audi after the Latin translation of his surname (“hark!”).
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