BMW 2 Series Active Tourer due in November
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BMW 2-Series Active Tourer
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24th July, 2014
- First front-wheel drive BMW-branded car
- Three cylinder engine
- Global availability from later this year
The BMW Group is entering the compact cross-over class with its latest offering, the BMW 2 Series Active Tourer.
The BMW 2 Series Active Tourer is due to be released on the European market on 27th September 2014 and is scheduled
for an Australian release in late November 2014.
The main markets for the 2 Series Active Tourer will be Europe and China. Europe is likely to account for some 40 per
cent of sales and China around 15 per cent.
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The 2 Series Active Tourer meant to appeal to new BMW customers
"With its Mini brand and the BMW 1 and 2 Series, the BMW Group is already well represented in the small and compact
car segment" said Harald Krüger, board member of BMW AG responsible for production, who went on to indicate
"Around 70 per cent of the first-generation BMW 1 Series cars sold went to customers new to the brand."
The 2-Series Active Tourer is the first ever BMW with front-wheel drive and the first core-brand BMW to become
available with a three-cylinder engine. The new front-wheel drive architecture – with a transversely installed engine –
allows maximum usage of the interior volume in a relatively small vehicle.
Economies of scale due to cross-brand vehicle architecture
The BMW Group has developed two architectures: one for future four-wheel and rear-wheel drive models and one
cross-brand front- and four-wheel drive architecture, on which the BMW 2 Series Active Tourer is based. This front-wheel
architecture is also the basis for ensuring profitable growth in the small and compact car segment: “The
standardisation of development and production processes based on the concept of cross-model/brand architectures and
engine modules enables us to achieve considerable economies of scale within the Group,” said Krüger.
Moreover, the BMW 2 Series Active Tourer is the first BMW to benefit from the modular engine concept.
The standardised modular engine enables the BMW Group to manufacture 3-, 4- and 6-cylinder petrol- and diesel-powered
engines of varying capacities on one single assembly line. The high percentage of identical parts means the Group can
reduce costs, both in development and in production.
E&OE.
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