..... more


BMW's Limited Edition Individual M6 Convertible


6th October, 2006


2007 BMW M6 Individual Special Edition convertible

The BMW M6 Convertible is sold out across the world.

The sole exception is a special edition of 50 BMW Individual model M6 Convertibles specified exclusively by BMW in North America for the Neiman Marcus Christmas Book.

The luxury convertible comes dressed to impress with a custom Ruby Black exterior combined with Piano Black interior trim, power sport seats wrapped in supple custom made Gold Brown BMW Individual Merino leather, finished off with M-radial spoke alloy wheels.

A further innovative BMW Individual feature is an incredible 11-speaker Surround Sound stereo.

BMW Individual allows customers to build an exclusive, personalised vehicle that matches their most exquisite requirements. This covers materials, finishes, colours and equipment and stretches as far as their imagination can take them.

Australian BMW customers have long been supportive of the BMW Individual concept and for 2007 delivery the BMW Individual M6 Convertible - as designed for the Neiman Marcus Christmas Book - can be specified for an Australian buyer, if requested.

The BMW M6 Convertible has just been launched in Europe. The car will be revealed in Australia by Chris Bangle, Chief Designer of the BMW Group, at the Australian International Motor Show at Darling Harbour on 26th October, 2006.

Australians keen for a taste of the fastest accelerating convertible BMW have already snapped up the 2006 allocation of six M6 Convertibles, which arrive in December.

The M6 Convertible is powered by the same V10 engine as fitted to the M5 Sedan and M6 Coupé.

The BMW M6 Convertible features further motor sport-bred technology such as the M Variable Differential Lock and Electronic Damping Control.

The high revving V10 red lines at 8,250 rpm and is mated to a seven-speed Sequential Manual Transmission with Drivelogic, which can launch the car from 0-100 km/h in 4.8 exhilarating seconds.

The M6 Convertible goes on sale in Australia on 26th October, priced from $295,000.

BMW Individual supplies 20,000 customers a year with made-to-measure cars (over 700 in Australia last year), that embody the fine art of discrete luxury.

The result is exclusive vehicles for people who enjoy the finer things in life and get what they want without compromise.

“This is an exclusive target group that demands special technical and design solutions,” says Tom Noble, General Manager, Marketing at BMW Group Australia.

“So far, this customer group has been dominated by men, but it is women who go for the braver colours."

“In addition to the existing collection of materials, there are no limits on special wishes."

“But above all, there is the desire to achieve a successful combination of individual, exclusive standards and absolute technical perfection,” says Tom.

Other BMW content: here.

Next Car Pty Ltd
ABN 47106248033

Next Car Pty Ltd

Copyright © 2006.
All rights reserved.