No Record, But Strong Growth For BMW M Cars
Worldwide, some 1,158 customers|
took a BMW M6 convertible,
1,102 took an M6 coupe in 2008.
12th February, 2009
Delivering 24,186 BMW M cars to customers in the 2008
business year, BMW M GmbH has scored the second-best result in the thirty-year history of the
company, increasing sales by approximately 50 per cent over the previous year.
“Particularly the ongoing high level of BMW M Car sales also in the second
half of the year underlines the great emotional appeal our products have for the
customer”, stated Ludwig Willisch, President of BMW M GmbH.
The new BMW M3 was the outstanding driving force behind this positive
development, accounting for worldwide sales of almost 18,000 units in its first
complete year of production. As a result, the BMW M3 available since 2008 as
both a Coupe, Sedan and Convertible, made an even more successful entry into the
market than its predecessor which in 2002 already made a significant
contribution to the company’s most successful business year so far (26,776 units
delivered to customers). The great success of the new BMW M3 was also one of the
reasons why BMW M GmbH was able to celebrate a second milestone in the company’s
30th year of street car production, delivery of the 300,000th BMW M Automobile
setting yet another benchmark in the history of BMW M GmbH in 2008.
The model portfolio of BMW M GmbH currently comprises seven models with the
new BMW M3 Coupe leading the internal sales ranking with a total number of 10
571 units sold last year. Sales of the BMW M3 Sedan introduced in March 2008
amounted to 3 253 units, with the BMW M3 Convertible launched in May 2008
accounting for an even more impressive 4,169 cars.
Worldwide sales of the BMW M5 available as both a Sedan and Touring have also
developed far more successfully than with the former model: In the 2008 year of
business no less than 2,465 BMW M5s went to customers the world over.
Last but not least, both the BMW M6 Coupe and the BMW M6 Convertible still
retain all of their fascinating class, no less than 1,102 customers opting for
the high-performance Coupe and 1,158 customers choosing the equally outstanding
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This truly excellent annual result was rounded off by the ongoing success of
the BMW Z4 M Roadster and the BMW Z4 M Coupe, which reached the end of their
production cycle in August 2008: In this case no less than 699 Roadsters and
739 Coupes went to true connoisseurs of sporting, purist two-seaters.
Consistent growth in all major markets.
The great enthusiasm for the top performance, authentic design and motorsport technology
offered by BMW M Automobiles is a global phenomenon. Precisely this is why all
major market regions the world over contribute to the dynamic increase in sales.
Once again, the USA, accounting for 10,663 units delivered to customers, was the
most significant individual market. In the home country of the particularly
large but not so dynamic street cruiser, the sports cars from BMW M GmbH showed
an increase in sales by almost 70 per cent over the previous year.
Germany, the company’s home market, became the second most significant sales
region for BMW M GmbH in 2008, with 2 777 new cars bearing the M logo registered
in Germany, an increase over 2007 by approximately 37 per cent.
Showing equally impressive growth of more than 20 per cent to 2,469 units,
Great Britain and Northern Ireland once again come third in the list of the most
important markets for BMW M cars.
BMW M GmbH achieved by far its highest growth rate in relative terms in
Canada, with customer deliveries increasing by almost 130 per cent to 1,114 cars.
Sales figures also reached the four-digit range in Italy (1,072 units/
+ 31 per cent) and Japan (1,063/ + 6 per cent).
Significant increase in sales of M Sports Packages.
Sales of Sports Packages now available for the BMW 1 Series, the BMW 3 Series, the BMW
5 Series, the BMW 6 Series as well as the BMW X3 and the BMW X5 likewise showed
significant growth in 2008. The fascinating technology and flair of these
design, suspension and interior options derived authentically from motorsport
appeal particularly to drivers of the BMW 3 Series: In 2008 more than 58,000 purchasers of a BMW 3 Series took the opportunity to highlight the dynamic
profile of their car even more clearly through the harmoniously balanced
features and components offered within the M Sports Package.
A further important milestone is that more than 41,000 BMW 1 Series were
likewise equipped with a Sports Package in 2008, representing an increase over
the previous year by approximately 60 per cent. In all, the number of M Sports
Packages sold worldwide increased by more than 7 per cent to 156 139.
The most significant sales market for M Sports Packages is Great Britain and
Ireland, followed by Germany, with sales figures continuing to increase in both
markets in 2008.
Personal style growing in significance: BMW Individual continuing on its road of success.
Expanding the range of products to an even
higher level, BMW M GmbH has made the portfolio of BMW Individual even more
attractive. Exquisite materials for the interior, top-end entertainment systems,
exclusive paintwork options and light-alloy rims, as well as further exterior
highlights enable the customer to enjoy the sheer driving pleasure so typical of
the brand in particularly exclusive style.
In 2008 no less than 6,589 particularly demanding customers took the
opportunity to convert their BMW, through selected design and equipment features
from the broad portfolio of BMW Individual, into a genuine one-off masterpiece
reflecting their personal style to the last detail.
In all, more than 30 000 cars were upgraded worldwide by way of all kinds of
BMW Individual modifications, thus offering truly exclusive and unmistakable
character. This is an increase in sales of such special features from BMW
Individual by more than 30 per cent.
“This development”, states Ludwig Willisch, “clearly proves that customers of
BMW as the leading premium brand show particular preference for genuine
exclusivity and individual style – and this trend is growing”.
Demand for BMW Individual increased especially in Great Britain and Ireland,
which have indeed become the most important sales markets for products from BMW Individual.
Enjoying sheer driving pleasure in superior style: BMW Group Driver Training.
Driver Training developed and organised by BMW M GmbH
remains consistently popular. In 2008 alone more than 15,000 participants
completed a training programme in various categories of BMW Driver Training,
MINI Driver Training, and BMW Motorcycle Rider Training. The choice of training
courses extends from beginners’ seminars all the way to the target-oriented
training of motorsport skills on a race track. The know-how conveyed in the
process by professional instructors enables participants to enjoy driving
pleasure in particular superior style.
Introduced in 2008, EfficientDynamics training combined with safety exercises
proved particularly popular last year. “This new concept focusing in particular
on fuel-efficient driving and safety obviously gives our customers exactly what
they are looking for and was therefore chosen by a large number of new
participants experiencing BMW Driver Training in this way for the first time”, states Willisch.
New models, products and activities setting new momentum in 2009.
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The significant increase in customer deliveries in 2008 shows
clearly that the particular thrill of the cars and products marketed by
BMW M GmbH also has a strong impact under generally difficult market conditions.
Through their authentic design, highlights in technology based on years of
experience in motorsport, and a harmonious overall concept, the wide range of
models and other products from BMW M GmbH rank truly unique in the market. So
the letter “M” continues to point in the right direction for the customer
looking for a truly outstanding driving experience based on top performance and
exclusivity all in one.
The decisive steps for continuing this story of success have already been
taken: In the course of 2009 BMW M GmbH will once again be expanding its range
of high-performance sports cars, carrying over the characteristics so typical of
M to yet another vehicle segment.
At the same time the wide range of products available in M Sports Packages
and through BMW Individual, as well as the range of BMW Driver Training options,
will continue to gain further appeal. Indeed, the market launch of BMW
Individual for the new BMW 7 Series marks the starting point in further
expanding the already wide range of products, offering perfect options tailored
to both current and future models alike.
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