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Limited production BMW M3 for Australia (copyright image)

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5th September, 2010

  • Limited production run of 100 units, exclusively for the Australian market
  • Design enhancements focus on sporty highlights of the M3 Coupé and M3 Sedan
  • Additional sports-oriented specification as standard

BMW Group Australia has announced the introduction of a limited-edition BMW M3 Coupé and Sedan, designed specifically for the Australian market and aimed at the brand’s most sports-oriented driving enthusiasts.

The Pure Edition offers sporty enhancements to highlight the 'athletic' appeal of this sports car at an attractive price.

Highlights include 19” M Double-spoke light alloy wheels finished exclusively in Black High-Gloss with 245/35 R19 tyres up front and 265/35 R 19 tyres at the rear, bonnet air intake in Black High-Gloss, BMW Individual kidney grille in Dark Chrome, BMW Individual side gills in Dark Chrome, and BMW Individual exhaust tips in Dark Chrome.

This special edition is offered in Alpine White and Black, however customers can also select from a multitude of metallic colours as extra-cost options, including Le Mans Blue, Silverstone, Space Grey, Melbourne Red, Jerez Black, Mineral White and Interlagos Blue.

Standard upholstery is a unique and distinctive Anthracite cloth with Black leather combination to extend the sporting theme into the interior of the vehicles. Head restraints are crafted from black Novillo leather and are embossed with the BMW M symbol.

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The BMW M3 Sedan and M3 Coupé Pure Edition with manual transmission are available to order in the limited production run of 50 units each from $135,000* and $148,300* respectively. The first customer deliveries are expected early in 2011.

The BMW M3 features a 309 kW V8 engine. Peak torque is 400 Nm. The BMW M3 Coupé sprints to 100 km/h in 4.8 sec (4.9 sec for the Sedan), while fuel consumption for both models in the EU test cycle is 12.4 litres/100 km.

All M3s, including the Pure Edition, feature the signature variable M differential lock – with up to 100 per cent locking action with fully variable action whenever required - which provides perfect traction for the rear wheels.

Brake Energy Regeneration as well as Automatic Start/Stop function are also standard across the entire M3 range, as well as high-performance ventilated and perforated compound disc brakes.

Like other M3 Coupés, the Pure Edition also features a lightweight carbon-fibre roof.

NOTE: * The prices indicated in this news story are the Manufacturer's List Price (MLP) which exclude dealer delivery fees and the various statutory charges (these add-on costs are commonly known as on-road costs).


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