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BMW's April Fools Day Joke (copyright image)

Next Car's Editor, Stephen Walker, says BMW in the UK has 'form' when it comes to stunts on April Fool's Day. This year, BMW ran an advertisement (as they often do on this particular day) and the subject this year was their announcement of a non-existent new model. The question is: how many thought BMW were being serious on this occasion?

Be sure to double check the name of the BMW contact person taking the enquiries!

See the advertisement here.

By the way, have you noticed how the "Will badge" comes about? It's a slighlty modified inverted BMW "M" badge!

Home > News > BMW

3rd April, 2011

As Great Britain and the Commonwealth of Nations becomes gripped by royal wedding fever, BMW has come up a limited edition of the BMW M3 Coupé to celebrate this special occasion.

Now available to order from dealerships across the UK, the Royal Edition of the M3 will be available in a choice of three exclusive colours – Regal Red, Bridal White and Imperial Blue. It is resplendently upholstered in Windsor White Dakota leather and adorned with a commemorative ‘Will’ emblem.

Joe Kerre, BMW Junior Operations Kindle Executive at BMW’s Forschungs und Narren division in Munich (Germany), spoke passionately about the latest M car: “The Royal Wedding has captured the people’s imagination so we thought that it would be a fitting tribute to offer an exclusive edition of one of our most majestic models. Given the Windsor’s German heritage, the BMW M3 Royal Edition should make for the ideal wedding gift.”

Further details on the BMW M3 Royal Edition can be obtained by contacting 0800 777 120 or by e-mailing


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