Chrysler Jeep sales grew by 4.2 per cent in 2004, up 271 units to 6,669 units for the year setting a new sales record under the management of DaimlerChrysler Australia/Pacific.

The Chrysler brand led the charge posting an increase of 7.8 per cent in sales for the year, boosted by increasing demand for the retro-styled PT Cruiser and the introduction of the Crossfire sport car.

The PT Cruiser (+11.2%) and Crossfire alone attracted an additional 334 customers to the Chrysler brand in 2004 compared to the previous year.

Chrysler ended the year with 2,167 cars delivered, the best result in three years.

Jeep sales in Australia were bolstered in 2004 by a 25 per cent increase in demand for the iconic Wrangler and a 16.5 per cent increase in demand for the popular Cherokee.

Between them, these models accounted for 492 additional sales during 2004 as compared to the previous year.

The Jeep Wrangler’s increasing popularity amongst Australian four-wheel-drive aficionados, has resulted in Australia becoming the biggest market for Wrangler outside North America.

In total, Jeep sales increased to 4,502 units in 2004, consolidating the brand’s authentic four-wheel-drive appeal in Australia.

"We’re delighted with the success we experienced last year and look forward to an even stronger performance in 2005 with the all-new Jeep Grand Cherokee hitting our shores mid-year and the HEMI-powered 300C arriving in the fourth quarter,” said Gerry Jenkins.