The New C4 Fires Up Citroen Sales
2005 Citroen C4 VTS coupe
4th May, 2005
The arrival of the CitroŽn C4 has had an explosive effect on CitroŽn sales Australia. Official VFACTS figures released today indicate a 68.5 per cent increase in Australian sales for the French car maker in April, over the April 2004 sales result.
"It's not just the CitroŽn C4 selling like hot cakes," says Miles Williams, General Manager for CitroŽn in Australia. "The arrival of the new C4 has initiated a range wide boost in sales. Every model in the CitroŽn range is either up in April over last year, up in the first four months of the year or both. Our biggest issue now is getting enough cars to meet the demand across the range."
The CitroŽn C4, lauded for its advanced technology and safety features, broke cover in Australia at the Melbourne International Motor Show in March, but deliveries only started in April with a projected sale figure of 900 for 2005, something that CitroŽn's Miles Williams now admits could be a conservative figure.
"April will go down in the record books for CitroŽn in Australia," he explains. "The moment C4 arrived in showrooms, our dealers reported unregimented showroom traffic as people poured in to see the new car. This meant that with the car in showrooms for hardly a week, we'd sold all of our April deliveries and were pre-selling cars arriving in May. It's no surprise that, despite limited supply of C4, as well as C2 and C3 Pluriel, we set a new record for CitroŽn's monthly sales in Australia."
The award-winning CitroŽn C4 is more than just one of the most stylish cars on the road; it also boasts unique features to protect pedestrians in the event of an accident and a fixed hub steering wheel that contributes to the C4's five star Euro-NCAP safety rating leading a whole list of technical and design features. With prices starting at an RRP of $25,990, it's also clear that this technical advantage does not come at a price penalty.
"With this explosion in sales," says Miles Williams, "the projected sales of 900 this year could turn out to be just the starting point for the CitroŽn C4 success story in Australia!"