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Citroen C4 Picasso now priced under $40,000

12th August, 2010 (copyright image)

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Citroen's people mover is now under $40,000 on the road, with the C4 Picasso now priced at $39,990 Driveaway, a saving of more than $6,000.

ďBy definition, people who are buying people movers already have a wide range of unavoidable expenditures, usually revolving around the children who will be occupying all those seats,Ē says Miles Williams, General Manager for Citroen in Australia. ďTherefore, we decided that already offering the lowest fuel consumption of any people mover in the Australian car market was not enough, we also had to trim the price below the critical $40,000 barrier and ensure that it was an on-road, Driveway price. After all, $6,000 goes a long way on childrenís clothing, toys, school uniforms and all the essentials of family life!Ē

Based on the CitroŽn C4, the C4 Picasso occupies little more road space than a small hatchback. This makes it easy to drive and park, and ensures a light environment 'footprint', with its diesel engine returning a remarkable open road average of just 5.0 litres/100 km with emissions further enhanced by a standard particulate filter and a CO2 figure of just 153 g/km.

Yet, for all its compact exterior dimensions, the CitroŽn C4 Picasso matches Ė and often beats Ė what most people want from a 4WD: Space and flexibility. Inside there are seven individual seats. The rear most row of seats fold flat into the floor, the middle row fold forward and both rear seat rows can slide fore and aft for added flexibility. With the seats folded, load compartment space climbs to nearly two cubic metres, while standard roof rails add even further to the load-carrying abilities of the CitroŽn C4 Picasso. The height of the C4 Picasso also means that it offers the same driverís eyeline that is enjoyed by 4WD owners.

The CitroŽn C4 Picasso is anything but utilitarian in its looks or the pleasure it provides to its users. Designated a ďVisiospaceĒ by CitroŽn, its glass area is simply the largest in its class, with a windscreen that extends into the roof as well wide and deep side windows combining to make the interior light, bright and welcoming, as well as combining with the sleek nose to get the C4 Picasso a handsome and unique appearance. Inside the clean, uncluttered dashboard, the unique Ďfixed hubí steering wheel produces an interior that is inviting and easy to use.

The cream on the cake for the CitroŽn C4 Picasso is the long list of features and standard equipment that make using the French car convenient, easy and safe. These include a detachable rechargeable torch in the boot, a drinks cooler in the dashboard, picnic tables for the middle seat row, power points front and rear, under floor lockers amongst a long list of stowage spots, key operated headlights, lights and wipers that operate themselves when needed and side window blinds.

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The Citroen C4 Picasso has the highest rating for safety, the Euro-NCAP five star rating. On the basis that it is better to avoid an accident, it also has ABS brakes with EBA and EBD, ESP and traction control, not to mention a chassis that comes from CitroŽnís world beating rally programme, so it is quick, agile and responsive on the road.

The 2010 Citroen C4 Picasso is now available in just one advanced version, fitted with a 100 kW Turbo Diesel engine matched to the new six speed EGS that has already proven such a success in the Citroen C4 range.

ďThe C4 Picasso is a car full of superlatives,Ē says Miles Williams, General Manager for Citroen in Australia. ďThe biggest windscreen in its class forms part of the largest glazed area; the least cluttered dashboard design is complemented by the simplest folding rear seating system which contributes that to the boot volume; there are class-leading levels of elbowroom and the best all-round visibility, while for added reassurance the C4 Picasso has recorded the highest EuroNCAP score for adult occupant protection. For 2010 we added class leading fuel economy and now itís all available for just $39,990 Driveaway.Ē


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