Citroen C4 Picasso now priced under $40,000
12th August, 2010
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Citroen's people mover is now under $40,000 on the road,
with the C4 Picasso now priced at $39,990 Driveaway, a saving of more than $6,000.
“By definition, people who are buying people movers already have a wide range of unavoidable
expenditures, usually revolving around the children who will be occupying all those seats,” says Miles
Williams, General Manager for Citroen in Australia. “Therefore, we decided that already offering the
lowest fuel consumption of any people mover in the Australian car market was not enough, we also had to
trim the price below the critical $40,000 barrier and ensure that it was an on-road, Driveway price. After
all, $6,000 goes a long way on children’s clothing, toys, school uniforms and all the essentials of family
life!”
Based on the Citroën C4, the C4 Picasso occupies little more road space than a small hatchback. This
makes it easy to drive and park, and ensures a light environment 'footprint', with its diesel engine
returning a remarkable open road average of just 5.0 litres/100 km with emissions further enhanced by a
standard particulate filter and a CO2 figure of just 153 g/km.
Yet, for all its compact exterior dimensions, the Citroën C4 Picasso matches – and often beats – what
most people want from a 4WD: Space and flexibility. Inside there are seven individual seats. The rear
most row of seats fold flat into the floor, the middle row fold forward and both rear seat rows can slide
fore and aft for added flexibility. With the seats folded, load compartment space climbs to nearly two
cubic metres, while standard roof rails add even further to the load-carrying abilities of the Citroën C4
Picasso. The height of the C4 Picasso also means that it offers the same driver’s eyeline that is enjoyed
by 4WD owners.
The Citroën C4 Picasso is anything but utilitarian in its looks or the pleasure it provides to its
users. Designated a “Visiospace” by Citroën, its glass area is simply the largest in its class, with a
windscreen that extends into the roof as well wide and deep side windows combining to make the interior
light, bright and welcoming, as well as combining with the sleek nose to get the C4 Picasso a handsome
and unique appearance. Inside the clean, uncluttered dashboard, the unique ‘fixed hub’ steering wheel
produces an interior that is inviting and easy to use.
The cream on the cake for the Citroën C4 Picasso is the long list of features and standard equipment
that make using the French car convenient, easy and safe. These include a detachable rechargeable torch
in the boot, a drinks cooler in the dashboard, picnic tables for the middle seat row, power points front
and rear, under floor lockers amongst a long list of stowage spots, key operated headlights, lights and
wipers that operate themselves when needed and side window blinds.
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The Citroen C4 Picasso has the highest rating for safety, the Euro-NCAP five star rating. On the basis
that it is better to avoid an accident, it also has ABS brakes with EBA and EBD, ESP and traction control,
not to mention a chassis that comes from Citroën’s world beating rally programme, so it is quick, agile
and responsive on the road.
The 2010 Citroen C4 Picasso is now available in just one advanced version, fitted with a 100 kW Turbo
Diesel engine matched to the new six speed EGS that has already proven such a success in the Citroen C4
range.
“The C4 Picasso is a car full of superlatives,” says Miles Williams, General Manager for Citroen
in Australia. “The biggest windscreen in its class forms part of the largest glazed area; the least
cluttered dashboard design is complemented by the simplest folding rear seating system which contributes
that to the boot volume; there are class-leading levels of elbowroom and the best all-round visibility,
while for added reassurance the C4 Picasso has recorded the highest EuroNCAP score for adult occupant
protection. For 2010 we added class leading fuel economy and now it’s all available for just $39,990
Driveaway.”
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