Citroen DS3 arrives locally
Citroen DS3 DStyle
7th September, 2010
Citroen has released the Citroen DS3 locally. It's a car
that combines the luxury and style of a larger car with the size of a small car.
“The DS3 is a bold, definitive statement of intent for Citroën and a confident step in the opposite
direction to its main competitors; it brings a real alternative to a market sector dominated by retro
designs. DS3 is about modernity, creativity, individual style and a driving experience packed with
personality,” says Miles Williams, General Manager for Citroen in Australia. “DS3 dares to be
different - whilst delivering the comfort, quality, technology and ecologically considerate performance for
which Citroën is widely recognised.”
More than just a new model, the Citroen DS3 is also the first model in Citroën’s brand new DS line, a
product range consisting of three distinctively styled, attention-grabbing models that highlight the very
best of Citroën’s ‘Créative Technologie’. The new DS3 inaugurates the DS line, with DS4 and DS5 set to
follow in 2011 and 2012 respectively.
“The DS3 is fresh, modern and totally in tune with the times, not harking back to a supposed past
golden age, and this means it can use all the latest technology to best advantage without being restrained
by a design ethos from a previous era,” says Mr Williams. “The DS3 represents a contemporary breath
of fresh air for the ‘premium’ small car class. DS3 forges a new path by placing desire at the heart of the
motoring experience, with its aesthetic appeal and vitality.”
Designed to meet the aspirations and desires of the most demanding drivers, DS3 delivers rewarding
on-road dynamics, a sophisticated and comfortable ride, and the very latest Citroën technology - including
a choice of fuel-efficient, environmentally considerate engines.
The Citroen DS3 boasts modern, head-turning looks, with carefully considered design elements like the
unique and distinctive ‘Shark Fin’ B-pillar, the ‘floating’ roof and the signature LED strips down either
side of the front bumper.
Quality is evident inside the cabin and out. Refined materials such as leather and chrome are applied
with precision and care to give the DS3 its finely appointed, high quality appearance.
Providing a unique ownership experience, DS3 redefines ‘bespoke’ motoring with an unrivalled choice of
personalisation options - to reflect each customer’s individual performance, style and technology
preferences. No DS3 need ever be the same, thanks to the virtually infinite array of different option
combinations available. Customers can specify exterior and interior colour combinations, materials,
finishes, trims and equipment - even the key fob is tailored to the driver’s chosen body or roof colour
for their DS3.
Compact yet spacious, DS3’s neat frame combines nimble dimensions with intelligent internal architecture
- offering five real seats plus class-leading cabin and boot space (285 litres). The 60:40 split/folding
rear seats can be effortlessly folded down to accommodate larger load items.
Confident and connected,the DS3 is packed with technology to assist and entertain its occupants. For
portable music players, DS3 has an auxiliary socket as standard with, USB and Bluetooth® connectivity as an
option and for exemplary acoustic performance, an optional new eight-speaker Hi-Fi system provides a rich
audio experience in the cabin.
Awarded a five star Euro NCAP rating for occupant protection, the Citroen DS3 is both safe and secure
just like many of its competitors. High levels of standard safety equipment include ESP, ABS with EBD & EBA,
six airbags, a reinforced body structure and child safety restraint attachments.
With high-precision running gear, DS3 delivers a dynamic and engaging ride experience. A small diameter
steering wheel enhances feedback from the road to further increase driving pleasure.
Top-level acoustic treatment around the cabin ensures occupants benefit from an impressively quiet
atmosphere on board.
The DS3 is offered with two engines, the 88 kW engine matched to a automatic gearbox and a turbocharged
115 kW engine matched to a six speed manual gearbox for performance and driving excitement.
A new Gear Efficiency Indicator - standard on the 115 kW version - signals the optimum moment to change
gear and encourages more economical driving.
DS3 is available in two trim levels: DStyle and DSport, the former dedicated to comfort
and style, while the later adds a sporting edge in tune with 115 kW engine with which it is powered and
with more than a nod in the direction of Citroen Rally Team that has dominated the World Rally Championship
for the past decade. And, of course, in 2011, the DS3 will debut as Citroen's new rally weapon.
Manufacturer's List Price
The Citroen DS3 DStyle is priced from $32,990 excluding statutory charges and delivery charges, while
the DS3 DSport is price at $35,990 excluding statutory charges and delivery charges.