Holden Commodore: 13 Years At The Top
7th January, 2009
The Holden Commodore is Australia’s favourite passenger car for the 13th consecutive year after finishing 2008 as the
The result continues Commodore’s unbroken record from 1996 as the country’s leading passenger car range, extending its
run as one of the modern automotive world’s longest consecutive market leadership records.
Sales figures for 2008 released yesterday by the Federal Chamber of Automotive Industries show Australians purchased a
total of 51,093 vehicles from the VE Commodore range. Also revealed was the fact that the 'nation' purchased over 1 million
new vehicles for the second consecutive year, making 2008 the second best year ever for vehicle sales in Australia.
The results follow GM Holden’s strong sales performance in December, which saw dealers defy claimed difficult economic
conditions, new competitive entrants and heavy price competition in the market to sell 10,848 new cars.
This included the sale of 5,413 Commodore and 1,629 VE Ute models, the highest monthly sales volume for both vehicles
In total, GM Holden, once the leader in Australian sales, sold 130,338 vehicles in Australia for 2008 delivering a market
share of 12.9 per cent.
GM Holden registered the second highest sales overall to Toyota with 238,983 sales and 23.6 per cent, and was ahead of
Ford with 104,715 sales and 10.3 per cent.
In a year where Commodore celebrated 30 years on Australian roads, its annual sales were boosted by the introduction of
the Sportwagon alongside the successful sedan range in July.
Sportwagon immediately proved a popular choice with Australian motorists. A total of 8,200 were purchased in just five
Other strong performing GM Holden models in 2008 included the Statesman which led the Upper Large category for vehicles
under $100,000 with a 38.8 per cent market share.
The VE Ute also enjoyed success in its first full year of sales, outselling its main rival the Ford Falcon Ute with
New 2008 models including the Captiva 2WD SUV and mid-sized Epica diesel also demonstrated an improved sales performance
towards the end of 2008.
GM Holden Executive Director of Sales, Marketing and Aftersales, Mr Alan Batey said Holden’s sales results demonstrated
that family-sized vehicles continued to be attractive to Australians.
He said the results indicated that Commodore remained a smart buy, particularly at a time when many customers were
concerned about domestic and global economic conditions.
"The automotive industry was not alone in feeling the pressure of the broader economic situation in 2008," Mr Batey said.
"However the results for Commodore were very pleasing despite the softening new car market and slowing Australian economy."
"It just shows that during tough times, people are attracted to products that represent outstanding quality and value for
"Commodore has become a symbol of local design and engineering expertise and Australia’s ability to compete on the world
"Holden is committed to a programme of ongoing development to ensure Commodore maintains its reputation as a smart buy for
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