GM Holden EcoLine Badge Highlights Alternative Range
Holden's new "Ecoline" badges
General Motors >
8th April, 2009
GM Holden dealerships are now receiving their first deliveries of Holden
EcoLine-badged vehicles. "EcoLine" is the GM Holden brand designed to highlight the company’s broad range of vehicles
that use an alternative fuel or fuel saving technology.
The Holden EcoLine range offers consumers affordable solutions to tackle fuel efficiency and highlights Holden’s
commitment to a range of energy diverse vehicles.
GM Holden Director of Energy and Environment, Richard Marshall, said the Holden EcoLine badge reflected GM Holden’s
strategy for the present and future.
“The energy challenges we face require many solutions. For Holden, the future of sustainable motoring is a clear
strategy of fuel efficiency and energy diversity,” Mr Marshall said.
“The Holden EcoLine badge reinforces this approach by highlighting vehicles that use alternative fuels or fuel
saving technologies. EcoLine vehicles suit a range of driving conditions and budgets and provide benefit for customers’
“The Holden EcoLine badge is an easy way to communicate this ‘Future Friendly’ strategy to our customers. It
highlights the ways we are making Holden a smarter choice for Australian motorists.”
Holden EcoLine includes models from GM Holden’s range of diesel, LPG and Active Fuel Management (AFM) enabled
GM Holden offers an extensive range of diesel vehicles including the 2WD Captiva SUV manual which boasts segment
leading fuel efficiency and the mid-size Epica.
LPG is available on selected Commodore and Ute models and when combined with the $2,000 government rebate for
eligible private buyers, the net cost of an LPG Ute is only $1,400 more than its petrol equivalent and only $400 more
for the LPG sedan.
The fuel saving technology AFM, which enables an eight cylinder vehicle to automatically operate on four cylinders
in certain driving conditions, is part of the EcoLine range.
GM Holden has also announced the launch of an E85 capable vehicle in 2010 and the Volt extended range electric
vehicle in 2012. These vehicles, as well as other fuel-saving technologies, will become part of the EcoLine range in
the near future.