Next Car's prediction of Infiniti's local release confirmed
22nd March, 2011
As predicted by Next Car on
February the Infiniti brand is to return to the Australian market.
Nissan's luxury brand, today announced that it plans to begin sales of its range of sedans, coupes and
cross-overs in Australia starting in 2012. Infiniti was the fastest-growing import luxury brand in the United
States last year and is expanding rapidly across the globe. The Australian introduction follows the UK,
Western Europe and select Asia Pacific markets.
Starting from the third quarter of 2012, Australian luxury car buyers will be able to purchase and service
Infiniti automobiles at Infiniti Centres in each of the three mainland east coast state capitals Melbourne,
Sydney and Brisbane.
Initially, the Infiniti model range will comprise the highly distinctive Infiniti FX sport cross-over, G37
sport convertible and coupe and the unique Infiniti M luxury performance sedan.
"As part of Infiniti's worldwide expansion, Australia is a mandatory next step for the luxury brand,"
said Dan Thompson CEO, Nissan Australia and Infiniti Cars Australia. "In a little more than a year, the
promise of luxury vehicles with a unique combination of inspired performance, attentive hospitality and
unparalleled quality will become a reality for the Australian market.”
Kevin Snell has recently been appointed General Manager, Infiniti Cars Australia and has begun assembling a
dedicated team to manage the introduction of the premium brand locally. Snell, formerly a global Sales &
Marketing executive with Saab Automobile and more recently, a Senior Product Planner at Nissan Australia, said
his team was committed to delivering Infiniti customers with a new style of luxury experience underpinned by
inspiring products which will challenge conventional notions of luxury.
“Infiniti is a passionate brand with inspiring cars which will provide Australian consumers a clear
alternative to the traditional premium makes. An alternative which will be underpinned by our brand promise
of Inspired Performance and reflected not only by our cars emotive designs, exhilarating performance
and advanced technology but also by the exceptional service and attention delivered at our exclusive Infiniti
Centres," said Snell.
Infiniti debuted in 1989 in the United States and then Canada and has since expanded to Europe as well as
China, Korea, Taiwan and parts of the Middle East. The brand has 340 dealers worldwide and forecasts more
than 165,000 sales in the 2011 Financial Year.
Locally, the Infiniti brand isn't unknown. The Infiniti Q45 arrived here in 1991. Infiniti withdrew from
the Australian market in 1993 after falling to make an impact.
Stay tuned to Next Car for more details on Infiniti cars.