Johan de Nysschen, President of Infiniti Motor
Company Ltd (left)|
and Carlos Ghosn, President and CEO of Nissan Motor Co. Ltd
with the new Infiniti Q50.
The chiefs on the production line.
Infiniti Q50 production commences
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15th May, 2013
The first production model of the
Infiniti Q50, the
all-new premium sports sedan, rolled off the assembly line at the Tochigi production plant in Japan yesterday (Tuesday
14th May, 2013). The official off-line ceremony was presided over by Carlos Ghosn, President and CEO of Nissan Motor Co.
Ltd., and Johan de Nysschen, President of Infiniti Motor Company Ltd. The Q50 is the first in the new generation of
Infiniti vehicles. It sets fresh benchmarks in the areas of emotive styling, advanced technology and performance.
Premiered at the Detroit Motor Show in January, the Q50 is at the heart of Infiniti's bold new model line-up.
Ghosn paid tribute to the production team at Tochigi and underlined their reputation for industry-leading
"Thanks to the skill and constant focus on performance improvement, Tochigi has a global reputation for producing
top-quality vehicles. Year after year, Tochigi sets the benchmark for manufacturing quality standards." said
"With the Q50, once again the Tochigi team has showcased their skill and expertise and proven the power of
De Nysschen added that the Q50 was the opening salvo in Infiniti's new product portfolio under the 'Q' naming
structure that was launched in December last year.
“The first Infiniti in our new line-up had to reflect the brand’s core values of seductive design, passionate
attention to detail, precision in fit and finish, exhilarating performance and a provocative challenge to the status quo.
The Q50 certainly does that,” said De Nysschen.
“This is the first step in the launch of our exciting global expansion plan.”
Three-time Formula One World Champion, Sebastian Vettel, played an active role in the testing and evaluation programme
of the Q50 in his capacity of Infiniti’s Director of Performance.
“The first Q50 is coming off the line today so congratulations. I am glad I was involved in the development of the
Q50 and I wish you a very good ‘birthday’ and success for the future,” said Vettel in a congratulatory video message
to the production team at Tochigi.
Vettel will assist in shaping the performance dynamics of Infiniti’s future model line-up.
Striking design, a raft of breakthrough technologies such as Direct Adaptive Steering, and unprecedented levels of
craftsmanship and performance are the distinctive qualities of the Q50.
The all-new Infiniti Q50 will go on sale in Australia in the fourth quarter of 2013. Engine and specification details
will be announced closer to the release date.