• The Australian public ‘goes anywhere and does anything’ in the iconic Jeep Wrangler more than any other country outside of North America

It’s official, Australia is the top market for the iconic Jeep Wrangler outside of North America. The vehicle which epitomises the legendary Jeep “go-anywhere, do anything” ethos, has always been popular in Australia and now it is a world leader in sales.

As at June 2004 (year to date), 482 of the rugged Jeep Wranglers have been delivered to customers in Australia, representing an impressive 41 per cent increase over 2003 sales. It’s the second time that Australia has been able to claim the title, with 2002 Wrangler sales also topping the world (outside North America). In 2004, Australia has sold 28 more Wranglers than current second runner Japan.

Gerry Jenkins, Managing Director, Chrysler Jeep Australia, noted, “The Australian public has a real affinity with the Wrangler. It’s the ultimate fun machine, and it’s very well suited to the market. The numbers prove it!”

Offering the outdoor enthusiast the very best off-road ability mated to street-smart and rugged exterior styling, one of Wrangler’s key features is its versatile hard top/soft top configuration perfect for the sunny Australian climate. And this, in part, has led to the vehicles amazing Australian success story.

Jenkins also believes that Wrangler’s timelessness has contributed to its popularity in Australia. “Jeep has more than 60 years of off-roading under the belt – a heritage created by the original Willys used in World War II – and has become a byword for off-road capability,” he explains.

“And with Wrangler as the traditional descendant of the original army Jeep, I think that Australians have responded to the authenticity the vehicle has to offer. Of course the rugged, romantic image of Wrangler is a major selling point, but most significantly we think Wrangler will continue to make inroads with customers who demand the real thing,” Jenkins concluded.

The Wrangler is sold in nearly 100 countries around the world.

The top five sellers of Jeep Wranglers outside of North America (June 2004 YTD) are:

Australia	482
Japan	454
Germany	322
Caribbean	319
RC Dubai	248

Australians first became acquainted with the Jeep icon with the introduction of the TJ model in October 1996. Since then demand for the Wrangler has been consistently strong.

The Wrangler comes with the impressive four-speed automatic, and is also available with a five-speed manual. Wrangler prices start from $29,990 for the five-speed manual and include a 3-year/100,000km warranty and 24hour roadside Jeep assist. The incredible “go-anywhere, do-anything” spirit of Jeep comes standard.