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Kia sales up (again)

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6th June, 2010

Kia Motors Australia has posted another month of growth with new vehicle sales up 21.5% so far this year compared to the same period in 2009, according to VFACTS figures released last week by the Federal Chamber of Automotive Industry.

With run-out deals on Carnival and Sportage models coinciding with the half yearly clearance there have been some considerable savings throughout the Kia range, a move set to continue over the next couple of months.

The current model Kia Carnival once again dominated its segment finishing May with 27.1% of the People Movers under $55,000 monthly market share, and a year to date sales increase of 18.3% compared to the same period to the end of May 2009.

The Schreyer styled Cerato continues to impress with new vehicle sales up 14.6% compared to May last year and up 34.9% when compared to 2009 year to date figures.

Kia Motors Australia passenger vehicle sales for both the month and year to date were up 11.2%.

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With Sportage in its last couple of months before an all-new replacement hits the showroom floor towards the middle of the third quarter, its year to date sales figures supported Kia's run-out campaign with the compact SUV up 81.7% compared to the same period last year.

Kia Motors Australia President and CEO Mr MK Kim is buoyed by the figures and excited about upgrades and new models set to join the local market over coming months.

"These are exciting times for Kia Motors Australia with the introduction of a new Rio Sport and upgraded Carnival range this month, a whole new Sportage in August and the release of two more models, the 5-door Cerato hatch and Optima during the fourth quarter," Mr Kim said.

"Korea's reputation as an auto manufacturer remains strong with 17.8% of all imported vehicles sold during May originating from Korea."

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