Kia at Frankfurt Motor Show
2010 Kia cee'd
2010 Kia Sorento
13th August, 2009
With sales continually rising, Kia heads to the
Frankfurt Motor Show full of confidence. In keeping with the Kia tradition, a surprise is sure
to be a component of their stand at Germany's largest motor show, which opens on 17th September. A
new cee'd is due for European release. So too is the new Sorento, which made its debut at Seoul
Motor Show in April.
Kia’s best-ever selling C-segment car gets a new look at the 2009 Frankfurt Motor Show.
The cee’d is Kia’s top-selling model in Europe and has been thoroughly re-engineered and
restyled under the direction of Chief Design Officer, Peter Schreyer, to feature the latest version
of the company’s signature grille – an evolving expression of the brand’s design DNA.
Comprehensively updated, the new Kia cee’d range will deliver a host of customer benefits
including numerous exterior and interior design refinements, upgraded standard equipment and
technical innovations. The cee’d also gets a fully-revised suspension set-up.
The changes will also significantly reduce fuel consumption and in the new ‘Intelligent Stop
and Go’ ECO-dynamics version to be launched for the first time in the UK CO2 emissions are reduced
to an excellent 110 g/km. On average, emissions will be cut by five per cent across the cee’d
Kia Motors UK Limited Marketing Director, Simon Hetherington said: “The new cee’d is 25 mm
longer and is more distinctive in appearance with a stronger road presence. Following our
established model range line-up, customers will enjoy a thoroughly revised interior including a
new-style steering wheel and gear lever, all-red instrument illumination, a new centre console and
new audio systems, plus dual-zone climate control air-conditioning.”
Technical innovations being introduced with new cee’d will include fuel-stretching ISG
technology on the 1.6-litre diesel engines for the first time, a “hill-holder” function for the ESP
and brighter projection-style headlamps. The new ‘U2’ 1.6-litre diesel engine will be matched to a
new six-speed manual transmission.
Modern, powerful styling with a clear dynamic look differentiates the all-new seven-seater Kia
Sorento that makes its European debut at the Frankfurt Motor Show next month.
The new Sorento is longer and lower than the current model and incorporates Kia’s new design DNA
into its ‘stand-out’ looks, while featuring a much more spacious and luxurious cabin. The 4,685 mm
long SUV is also significantly sleeker than the previous model with an aerodynamic drag figure of
Cd 0.38 – down from 0.43.
The most popular engine choice in Europe is expected to be the all-new 2.2-litre diesel unit
from Kia’s ultra-modern ‘R’ family of engines. This highly competitive unit produces 421 Nm of
torque, and will be offered with either a six-speed manual or Kia’s all-new world-class six-speed
“With the new Kia Sorento, we have created an all-new, ‘Highline Cruiser’ that we believe
offers buyers the benefits of an exciting all-rounder with a much broader appeal,” commented
Panu Vainamo, General Manager Marketing, Kia Motors Europe. “Kia engineers have ditched the
original Sorento’s body-on-frame structure and designed an all-new monocoque body shell –
achieving a weight loss of up to 215 kg, greatly improving fuel economy and contributing to a
more controlled ride than expected from a 4x4.”
The new Sorento’s ride and handling balance has been biased more towards on-road sophistication
but without ignoring the original model’s renowned off-road talents. High-tech features will
include keyless entry, an engine start button, in-mirror reversing camera and a panoramic glass
The new Kia Sorento is still months away from an Australian release. Stay tuned to Next
Car for the details of Australian specifications in due course.