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New Kia Magentis: more details

The new Kia Magentis (copyright image)

The new Kia Magentis (copyright image)

Home > News > Kia

14th March, 2010

The next generation Kia Magentis (currently, also known as ‘Optima’ in some markets) is set to make its world premiere next month at the 2010 New York Motor Show in USA.

“The next generation Optima possesses the power to surprise,” says Peter Schreyer, Kia’s Chief Design Officer. “It’s a car that people will simply not expect from Kia – and that’s exactly what we set out to achieve.”

The Magentis/Optima exudes an 'athletic' confidence from every angle and shutline – its raked roofline, the high and pronounced 'shoulder' line of its sculpted flanks and its extended wheelbase are complemented by boldly flared wheel arches and a shallow glasshouse that provide a saloon with a 'muscular' and self-assured stance.

The striking visage of the Magentis (Optima) features a new interpretation of Kia’s bold ‘tiger’ family face that’s edged by piercing projector headlamps.

Longer, wider and lower than before, the Kia’s coupe-like profile is enhanced by the sweeping chrome arc that flows from A to C pillar, a distinctive design motif that visually lowers the car further still and enhances its cab-backwards proportions.

Spacious, and with class-leading levels of safety and luxury equipment, the Magentis/Optima’s intelligently configured and driver-oriented cabin underlines this new found poise and presence.

“The Optima embodies Kia's confident new design direction," says Schreyer. "It's a global car with individual appeal."

The new Kia Magentis is scheduled for an Australian release in late 2010.


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