Kia Optima SLi
Kia Optima Platinum
Kia Optima updated
Recent new car releases ..... here
Upcoming new car releases ..... here
20th January, 2014
Kia’s game-changing Optima, the car that set style benchmarks for all
affordable mid-size cars to follow when it was launched in Australia three years ago, has been enhanced for another year
in the attracting buyers for the Korean company.
Kia impressed the automotive world when the Peter Schreyer-penned Optima mid-size sedan was unveiled for Australia
during the 2011 Australia Open. The first iteration of the stylish coupe-like sedan garnered universal praise for its
looks, value and determination to bring style to the mass market.
With the arrival of the new Platinum and SLi models to join the Si trim, the 2014 Optima range is complete with
focused styling tweaks and new generation active safety technology to assist drivers avoid an accident before it
“With the latest version of the Optima, Kia continues to advance value to new levels of sophistication without any
compromise on safety or core values,” Kia Australia Chief Operating Officer Tony Barlow said. “The Optima is the
cornerstone of Kia’s design evolution and epitomises the brand’s goal of building highly-captivating, value-positioned
“Along with Kia Australia’s five-year unlimited kilometre warranty, five-year capped price servicing, roadside
assist and Family Like Service commitment, the styling story on Optima paints a compelling picture.”
The 2014 Optima cements the model’s status as a trailblazer by continuing to combine style and substance in an
affordably priced vehicle.
Refining the Optima’s sculpted, high-end appearance, Kia’s Frankfurt-based design team improved the vehicle’s front
and rear fascia and the brand’s signature tabbed grille. The vehicle’s bold stance and aerodynamic shape are further
accentuated by updated rear diffusers and a sweeping boot lid which integrates a precise and functional aerodynamic
Lighting up the European-inspired design are a striking pod of four front LED fog lights, newly integrated LED daytime
running lights and HID (Xenon) headlights with static corning light.
Completing the external changes are a new design 18-inch machine finish alloy wheel around which is wrapped in 225/45
The improvements continue within the cabin of the 2014 Optima, as drivers are greeted with more upscale and high-tech
amenities. New, more supportive seats with larger side bolsters and additional under-thigh support cossets the driver as
they slip behind a newly-design steering wheel. In the Platinum, both driver and front passenger will now enjoy the
comfort of heated and ventilated seats.
The bright chrome interior trim highlights have been replaced by a sophisticated satin finish while the centre fascia
is now finished in high-gloss black.
For 2014 the Optima Platinum has retained the high-end Infinity 8-speaker sound system, full-colour 7-inch display
screen with satellite navigation and reversing camera while parking sensors front and rear are now standard across the
Improved NVH (3.3dB) comes from a combination of stiffer 18-inch alloy rim, the replacement of woven material with BCF
(bulked continuous filament) for the rear-wheel guards, additional sealant on the dashboard and a rear cross member
dynamic damper (reducing booming).
New safety technology
For the first time in a Kia the 2014 Optima will be equipped with a Blind Spot Detection system to assist drivers
monitor traffic around the vehicle when changing lanes.
Read our 2013 Optima
road test .....
The switchable Kia system utilises two 24GHz radar sensors positioned in the rear bumpers to monitor the side and rear
of the car. The radars can detect a vehicle up to 70 metres behind the car, notifying both a blind spot risk and
calculating the closing speed of vehicles outside the blind spot and offering a warning if changing lanes poses a risk.
In the first instance if any vehicle is detected in the danger zones a warning symbol is displayed in the appropriate
external mirror. If the driver disregards this initial warning and turns on the indicator to signal a change of lane the
symbol in the mirror will start to flash and an audible warning will sound. The system is operational from 15km/h to
250km/h and can detect both cars and motorbikes.
As an additional safety feature, the radars are also employed for the RCTA (Rear Cross Traffic Alert) which monitors
traffic from both directions as a driver reverses out of a park or driveway. The system offers both visual and audible
warnings and can detect cars, motorbikes and even a shopping trolley.
Of course the Optima continues with a full suite of safety features including six airbags, ABS, ESC, HAC, active head
restraints and dusk-sensing headlights as befits a 5-star ANCAP rating.
Dynamic and efficient powertrain
The 2014 Optima continues to feature the efficient and dynamic 2.4-litre GDI (148kW, 250Nm) four-cylinder engine.
Drive is through a six-speed automatic featuring paddle-shift Sportmatic clutchless operation.
Optima has an official fuel economy rating of 7.9L/100km (combined cycle) with 189 gms/km of Co2 emissions (combined
Unbraked the Optima is rated to tow 650kg, rising to 1,200kg with the tow brake kit fitted.
With the addition of front parking sensors the Optima Si is now $30,990* (+$300) while the Optima SLi rises $1,000 to
$35,990* for the addition of front parking sensors and leather trim.
The range-topping Platinum is now $40,490* (+$1,200) for the addition of front parking sensors, a high-end TFT
information screen, Blind Spot Detection and Lane Change Assist as well as a ventilated seat for the front passenger.
MY2014 Optima Pricing:
Si automatic: $30,990*
SLi auto (with navigation): $35,990*
Platinum auto (with navigation): $40,490*
Option: Premium Paint: $595*
* Manufacturer's List Price (MLP) excludes dealer delivery fees and the numerous statutory charges (commonly known as
on-road costs). Additionally, please note that all prices, fees and charges are subject to change without notice, as are