Kia Rio: the next generation
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Kia
11th February, 2011
- Korean spice and Latin flair for Kia’s B-segment newcomer
- Available in 3, 4, and 5 door body styles – depending on market
- Offered with wide range of fuel-efficient and low-CO2 engines
- New Rio to be unveiled at Geneva Show, alongside new Picanto
Kia Motors Corporation has revealed more details of the forthcoming next generation Rio, which
boasts a bold and distinctive 'personality', bringing the newcomer in line with the rest of Kia’s
striking design-led model range.
Tasked with the difficult job of improving upon the remarkable international sales success of
the current and soon-to-be- outgoing generation, the new Kia Rio will be available in three body
styles (with 3-, 4- or 5-doors, depending on market). It has been designed to appeal to customers
all around the world.
New Kia Rio has its own interpretation of the brand’s signature grille, integrated with the
headlamps to give a new twist on the Kia family look. In profile, the body to glass ratio and its
strong wedge form give new Rio a dynamic sporty stance. The balance of the window graphic,
wheelbase and overall proportions generates a presence which is a little rare in this segment.
Overall, new Rio combines European finesse with Korean spice to provide a form 'language' that
communicates Latin flair.
The new model features a wheelbase extended by 70 mm (to 2,570 mm) and promises greater
passenger space and comfort, together with increased cargo capacity to 292 litres (hatchback) and
390 litres (sedan). Exterior dimensions changes include: +55 mm (overall length), -15 mm (height)
and +25 mm (overall width) to enhance the feeling of sportiness.
Inside, the new model will deliver a high level of quality previously associated with larger
models – together with a wide selection of trim options.
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Kia’s B-segment newcomer will be manufactured with an extensive range of six fuel-efficient and
low-CO2 engines – from a 1.1 litre diesel unit generating 51.5 kW in Europe, up to a 1.6 litre GDI
petrol engine producing 103 kW for North America – with the powertrain selection tailored to best
suit individual markets and local consumer preferences. An all-new, high-performance 1.2-litre
Turbo Gasoline Direct Injection (GDI) will also be available in Europe from 2012.
Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation, added: “This new model
is a big step forward. The Rio has always been successful, and with this new incarnation we have a
car which is extremely attractive, that people will want to buy for its looks.”
Since its launch in 2005, global sales of the current-generation Rio have totalled more than
860,000 units. It was the company’s third best-selling vehicle in overseas markets during 2010
with sales of more than 219,000 units.
The world premiere of the new Kia Rio will be celebrated next month at the Geneva Motor Show -
which opens to the public 3rd March to 13th March, 2011 – alongside another all-new product for
Kia, the next generation Picanto city car.
A local release date is likely in late quarter three 2011.
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