Kia's new Sportage
5th March, 2010
The all-new Kia Sportage has been revealed at
Switzerland's Geneva Motor Show. The unveiling of the third generation Sportage continues Kia
Motors aggressive product refresh strategy to deliver new design with quality, safety and value to
Under the direction of Kia's Chief Design Officer Peter Schreyer, the Kia design teams have
provided the third-generation Sportage integrating Kia's new design 'DNA'. Incorporating many
features from the 2007 Kia Kue concept car, the all-new Sportage is immediately identifiable as a
Kia and stands out from potential rivals in an increasingly crowded segment. "The new Sportage
is fresh and bold and could not be mistaken for anything other than a Kia," says Peter
The Sportage is the longest running model in the Kia Australia range and has earned a
formidable reputation for versatility, durability and value for money. Since its introduction in
1997 total sales have exceeded an impressive 20,000 units.
The all-new 4.4 metre long Kia Sportage will come with the choice of 2.0L petrol 2WD and 2.0L
diesel AWD powertain combinations, with the 2.4L AWD still under evaluation for the Australian
market. The all-new Sportage will also feature the six-speed automatic transmission, which was
first offered in the new Sorento.
Mr. MK Kim, President & CEO of Kia Motors Australia, is confident the all-new Sportage will
be a winning addition to the increasingly popular Kia range, and will no doubt introduce even more
new car buyers into the Kia family.
"The all-new Sportage's new sleek design and unique offering of both power & economy,
meets the changing needs of SUV owners and will appeal to a wide cross-section of Australians
buyers," said Mr Kim. "Combined with competitive pricing and Kia's outstanding warranty
policy, the Sportage has a lot to offer."
The new Sportage range will be covered by Kia's unlimited kilometre 5-year warranty.
The new Kia Sportage will be built at the Kwangju facility in Korea and the European market will
be supplied out of the state-of-the-art European plant in Zilina, Slovakia.
Full details of Australian specifications will be announced at the local launch in the third
quarter of this year.