Kia Venga wins red dot design award
16th March, 2010
Kia Venga has won the coveted red dot design award,
marking the second prize the car maker’s newest B-segment MPV has won since its launch, earlier
this year. A jury picked Venga as the winner in the “product design” category for the compact MPV’s
departure from the conventional MPV profile. The red dot award is acknowledged worldwide as a seal
of quality for outstanding design and complements the prestigious iF product design award already
received by Venga.
“Our design teams can be truly proud of this additional red dot award. It underscores the
success of our design strategy,” says Peter Schreyer, Chief Design Officer at Kia Motors.
“B-segment MPVs have traditionally been a class of vehicle purchased for practical reasons. The
Kia Venga is set to change that. Its balanced architecture, spacious interior and dynamic
silhouette demonstrate that style and utility make a perfect match. The Kia Venga is a car people
will want to be seen in.”
As a red dot award-winner, Venga follows in the tyre marks of Kia Soul, which received an
“honourable mention” in 2009.
Start/stop system and 7-year warranty
Designed especially for the European market and manufactured in Europe, Venga is available with a
choice of four engines: two petrol and two diesel with 90 to 128 PS. The most ecological model, the
Venga 1.4 CRDi, comes with an ISG start/stop system, a carbon emission level of 117 grammes per
kilometre and fuel consumption of just 4.5 litres per 100 kilometres. The five-door MPV is 4.07
metres long and has a highly flexible boot (thanks, in part, to its twin floor levels and rear seats
that can slide forward) that holds up to 1,341 litres. As with all of its cars in Europe, Kia gives
a seven-year or 150,000-kilometre warranty on Venga.
The red dot award
Product design is one of the world’s major design contests and has been held by the Design Centre
of North Rhine-Westphalia since 1955. This year, manufacturers from 57 countries vied for the award
with a total of 4,252 product entries. The judging was entrusted to an international jury of highly
respected design experts.
Judges scrutinised and tested the products, ranking them according to criteria such as level of
innovation, functionality, ergonomics, durability, ecological compatibility and intuitive handling.
The red dot award is also conferred to “communication design” and “design concept” categories.