28th June, 2004
Mazda's New 'Verisa' Compact
Offers Quality and Craftsmanship
Based on
'simple, quality and compact' concept, it is Mazda's invitation to a quality life
Mazda Motor Corporation proudly introduces its new-style
compact vehicle, Mazda Verisa, which goes on sale today at Mazda, Mazda Anfini
and Mazda Autozam dealerships throughout Japan.
Mazda Verisa is a compact vehicle that offers customers even
higher levels of quality as defined through the careful attention to
craftsmanship. The name "Verisa" is an original word combining the Italian word
"verita," which means "truth," with the English word "satisfaction," suggesting
the idea of "true fulfillment."
The product is intended for a broad range
of customers with an emphasis put on couples in their 30's who enjoy their own
styles, particularly when choosing products or lifestyles. While providing
excellent driving performance, typical to Mazda's new-generation products, the
Verisa also features a distinct and handsome look and distinguished
functionality for ease of use.
The monthly sales target in the domestic
Japanese market is a lifecycle average of 2,500 units.
"We developed
Verisa to delight today's customers who have a strong sense of values and
lifestyles," says Mazda's President and CEO Hisakazu Imaki. "Verisa is a product
representing a deeper 'Zoom-Zoom' concept and Mazda's brand DNA embodied in our
recent four, new-generation products. While succeeding our
tradition of excellent driving performance, it comprises a new concept for a
stylish car. We also would like to underline that we succeeded in developing the
product in a rather short time, thanks to the Mazda Digital Innovation system
(MDI), without sacrificing the levels of quality expected by today's
customers."
Exterior and interior
design rendering Verisa 'chic and quality' character
With the keywords "chic," modern" and
"quality," the Verisa boasts a unique look achieved through careful attention to
craftsmanship. Embracing occasional protrusions of surface and notable
contrast, the exterior design gives an overall impression of rounded shape. It
helps create a feeling of quality and massiveness, rendering a smart appearance
rarely seen in existing compact vehicles. To further advance this theme, the
"Dress-Up Package" is available as a manufacturer's option. The interior space provides 'over-class' comfort. Likewise,
the rounded surface helps passengers feel a sense of roominess and comfort in
the interior. The instrument panel and seats show quality resulting from careful
attention to craftsmanship. The leather package, available as manufacturer's
option, further enhances its quality atmosphere. Backboned with the large frame originally created for the
seats of Mazda's award-winning Atenza, Verisa's front seats provide levels of
comfort and supportability beyond its class. Nine pleasant exterior colours are available, including the
newly introduced Moist Silver Metallic, Olive Gray Metallic and Cardinal Red
Mica. The primary colour of the interior is olive to render a chic and bright
feel. The leather package including wood-like trimming is also available for the
interior.
Distinguished
functionality for both practical and pleasing use
Verisa has been created to provide customers a
level of functionality that meets their high demands. These features have been
designed and developed to let customers enjoy driving in their own ways.
Available as manufacturer's option is Mazda's "Music HDD,"
a music hard disk drive system that can store approximately 3,000 music files.
This easy-to-use audio system includes a feature that allows the user to record
all the music of a CD while the vehicle is unattended and the engine is
stopped. The advanced keyless system is offered as standard
equipment. Bringing the card-shaped key within close proximity of the car
(carrying it in one's pocket, for example), the owner can lock/unlock the doors
or rear gate and start/stop the engine without inserting a key.
A large makeup mirror and light are standard equipment and
installed in the upper glove compartment on the passenger side. This feature
targets active women who often need to apply make up while on the go.
Folding the rear seats with a single button, the user can
gain access to a large, flat luggage space. An adjustable set of partitions
enables wider usability of the luggage space.
Quietness: letting
passengers enjoy music and conversation even while on highway
Thanks to the advanced analysis and relating
technologies, Verisa achieves the quietness that users rarely experience in the
competitive set of vehicles. The vehicle provides quiet and comfortable interior
space even at highway speeds. Overall vibration from the suspension has been reduced thanks
in part to the large, highly rigid front suspension cross member, the front
strut tower bar, and the optimally tuned dampers. The carefully designed cross-section shape of the A-pillars
helps reduce unfavorable airflow that could cause unwanted wind noises. The
sealing around the doors and other key areas has also been improved to avoid
wind and engine noise from entering the cabin during high-speed driving.
Excellent driving
performance typical to Mazda's new-generation products
Thanks to the easy-to-control and powerful
engine and the chassis characteristics, Verisa provides the driving pleasure
defined in the Mazda sports DNA. Powered with the latest MZR 1.5-liter engine. The
responsive engine gives the driver a linear feel of acceleration and the
neccessary level of torque to produce strong acceleration. Verisa is equipped with the appropriately tuned
MacPherson-strut front suspension, a torsion beam rear suspension built with a
monotube damper, a steering system to enhance responsiveness and an
easy-to-control braking system offering powerful stopping ability. These
features enable the driver to have a comfortable and stable ride, excellent
driving stability and accurate maneuverability, all at levels rarely found in
compact cars. The available e-4WD model is equipped with a motor to
drive rear wheels. This model provides excellent performance, especially when
starting on slippery roads or going uphill, and returns better fuel economy in
the four-wheel-drive mode than a comparable model with a mechanical 4WD system.
Superior eco-friendly
performance and safety features
All the Verisa models meet the "Green Tax" standards
(Japan's tax-reduction regulation for eco-friendly vehicles). Verisa is
certified as 'SU-LEV' (2005 Emissions Standard 75% Reduction Level); and the FWD
model meets the better 2010 '5 percent-Exceeding' Fuel Economy Standard, while
the e-4WD model satisfies the 2010 Fuel Economy Standard. For passive safety, the Mazda Advanced Impact Distribution
and Absorption System helps lessen damage by impacts in the crushable areas. The
firmly jointed triple H-shaped structure for the floor, the sides and the roof
reduces deformation of the cabin. Active safety features include a braking system facilitated
by large-diameter front ventilated discs. This provides excellent braking
performance with anti-fading characteristics even while the vehicle is at
a high speed or is heavily loaded.
The vehicle shown above is the FWD model equipped with
Dress-up Package and aluminium wheels.
Specifications
| Body Type |
Station Wagon |
| Model code |
Mazda DBA-DC5W (FWD) |
Mazda DBA-DC5R
(e-4WD) |
| Dimensions |
Length x width x height |
3,975 x 1,695 x
1,530mm |
| Wheelbase |
2,490mm |
| Tread (front/rear) |
1,475mm/1,450mm |
| Minimum clearance |
155mm |
| Vehicle weight |
1,100kg
(1,110kg)* |
1,170kg
(1,180kg)* |
| Occupancy |
5 persons |
| Engine |
Model |
ZY-VE |
| Type |
Water-cooled inline 4-cylinder DOHC
16 valve |
| Displacement |
1498cc |
| Maximum output |
83kW
(113PS)/6,000rpm |
| Maximum torque |
140Nm
(14.3kg-m)/4,000rpm |
| Steering |
Rack & pinion |
| Suspension (front/rear) |
MacPherson strut/torsion
beam |
| Brakes (front/rear) |
Ventilated disc/leading
trailing |
| Tyres (wheels) |
185/55R15 81V (15 x
6J) |
10ｷ15 mode fuel economy
(MLIT inspection values) |
16.8 km/l (5%-exceeding 2010 Fuel Economy
Standard) |
16.0 km/l (meeting the 2010 Fuel Economy
Standard) |
| Conforming regulatory level |
2005 Emissions Standard 75%
reduction level (SU-LEV) |
| Notes |
Meeting the "Green Tax"
standard |
| * |
Vehicle weights when equipped with the DVD navigation
system (manufacturer's options).
|
|
