Mitsubishi Motors Australia Limited (MMAL) has announced that commencing 1st December 2004, MMAL will embark on a major corporate confidence initiative in Australia.

“We’re going to peel away the layers over the next 12 months and show Australians some of the exciting things that we are doing at Mitsubishi,” said Tom Phillips, President and CEO of MMAL.

“Over the past several months, there is no doubt that things have been difficult. But I believe that from 1st December, we will be in a position where we can come out fighting and start the process of returning Mitsubishi to a position of strength in the Australian marketplace”.

The company will invest in a comprehensive corporate credibility marketing communications programme, which will be underpinned by the launch of a new extended warranty on all Mitsubishi Motors vehicles.

Effective 1st December 2004, Mitsubishi is introducing a standard, fully transferable “bumper to bumper” 5 year/130,000km warranty with a further 5 year/30,000km non-transferable drive-train warranty extension.

The 5/10 warranty announcement, which was made as part of the company’s launch of its new “Best-Built Best Backed Cars” campaign to win back consumer confidence is now the best new vehicle warranty on offer in Australia.

The 5-year/130,000km warranty will apply to all customers who purchase a Mitsubishi vehicle retailed after 1st December, 2004 and includes original and subsequent owners during the warranty period. Customers are required to register at participating Mitsubishi Dealers in year 3 for the extended warranty (years 4 & 5). The ten-year/160,000km warranty on the drive train will apply to the original owner of the vehicle only.

The advertising campaign will operate under the banner – “Mitsubishi - Better Built - Better Backed”. The first phase over the next 4 months will feature a series of television and press advertisements where Tom Phillips will explain directly to consumers exactly why Australians can have confidence that Mitsubishi Motors is here to stay.

The first of the press advertisements will appear on Saturday 4th December and will follow with the first of the TV spots going on air Sunday 5th December.

The campaign will also build into the launch programme for Mitsubishi Motors’ all new vehicle for launch late next year.

“We’re doing this because we can,” said Tom Phillips, President and CEO of Mitsubishi Motors Australia. “You won’t find another car company so confident in its products and quality that it can offer this kind of peace-of-mind package to customers.”

“We now have the best-built and best-backed products in Australia,” added Tom. “We are confidently standing behind the products we sell today and those we’ll be selling well into the future.”