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Mitsubishi Strengthens



6th October, 2006

 

Mitsubishi Triton - ML series

Mitsubishi Motors recorded improved sales for the month of September continuing its steady growth from previous months. The figures just released show a modest but positive growth for the month. President and CEO, Robert McEniry said that whilst the industry was going through tough times, the continued growth figures for MMAL were encouraging.

In a market that was down 2.5% year-on-year, and 0.4% on Aug 06, Mitsubishi was one of the few brands to improve its overall market share. It went from 5.2% in August to 5.4% in September and year to date 5.6%.

Lancer, Grandis and Triton all recorded improvements over the same month last year.

Triton continued to maintain strong sales with 660 of the new ML 4X4s being sold in the month. With the old model 4X2 running out in preparation of the new version, this is a positive sign for the model.

With the impending release of both the new Pajero and the new Outlander, sales figures for both were down as dealers run down stock levels for what is expected to be strong sales once the two new vehicles hit the market later this year. Early positive reactions are giving the Company confidence for renewed sales strength.

Mitsubishi 380 SX

September was another pleasing month for the 380 with 963 sales. The result is pleasing despite the strong opposition from new models into the market. With a target of approximately 1,000 vehicles for the month, the Company is satisfied to be on target for the month, and in line with its restructured organisation.

"We have had to make several hard decisions in the past months but the sales results continue to re-enforce that we made the right decisions at the right time" Robert McEniry, President and CEO of Mitsubishi Motors said.

"The market has continued to show confidence in the brand and whilst some of our opposition are struggling to maintain sales, we are satisfied with the slight growth we have been able to achieve. We are never happy with such results and are working hard to improve them but each small positive step must be recognised for its importance in what is a really tough market at present," he said.

"The new models we have coming into the market will compliment our existing product range and further strengthen our sales position. We are looking forward to the next few months and the product it will bring. All the indicators are positive and we look forward to turning them into results," Mr McEniry said.


Other Mitsubishi content: here.

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