For the first time in Rolls-Royce history, the famous marque is officially represented in Korea. Doors to the latest in a series of new dealer premises around the world have been formally opened at Seoul.

Rolls-Royce expects Korea to become the third largest market for the Phantom in the Asia Pacific region behind China and Japan respectively. There is already substantial interest from potential customers.

Rolls-Royce Motor Cars will be represented in Seoul by HBC Kolon. Kolon have already been successful with a number of luxury brands outside the automotive industry and have enjoyed a long-standing relationship with BMW Group.

Speaking at the event, RRMC Chairman and CEO, Karl-Heinz Kalbfell, said: "This opening event breaks new ground for Rolls-Royce. Never before has this marque been formally represented in Korea and we have high hopes for a significant sales success here. In Kolon we believe we have the perfect partner to capitalise on this opportunity."