Subaru Racks Up Another Monthly Record
2005 Subaru Impreza
4th May, 2005
Subaru achieved record April sales in Australia of 3,015 units according to official VFACTS figures released today.
The figure is 9.0 per cent ahead of the previous April and takes Subaru to a record 12,129 sales for the first four months of a year.
Subaru's market share for the month and year-to-date was 3.9 per cent.
Leading the Subaru charge was Forester with 936 sales, 6.7 per cent up on April 2004.
Impreza sales of 887 units were an April record for the model and 13.7 per cent ahead of the same month last year.
Liberty sales of 704 were an impressive 27 per cent ahead of April 2004.
Outback sales of 488 combined with Forester to again give Subaru monthly dominance of the SUV compact market segment, with 26.7 per cent.
Meanwhile, Subaru of America, Inc. overnight reported its best April sales performance in the company’s history with total unit sales for the month of 16,717 units. This total represents a 23 percent increase from the same period last year. The Subaru Legacy (Liberty) led the way by also posting a best-ever April total, rising 40 percent from April 2004.
“April was a record-breaking month for Subaru (in America), and we are strongly encouraged by our sales momentum this year,” said Fred Adcock, executive vice president, Subaru of America, Inc. “We expect to continue this trend, as well as attract new customers to our brand with next month’s launch of our brand new flagship vehicle, the seven-passenger, progressive SUV, Subaru B9 Tribeca.”
Every vehicle in the Subaru product line posted a gain. The Legacy (Liberty) recorded a best-ever April with 8,698 units, up 40 percent from last year; while Subaru Outback posted a strong 5,736 units for the month. Subaru Forester posted solid April sales, up 2 percent from the same period last year with 4,549 units. The Impreza line recorded 2,841 unit sales, up 24 percent; while Subaru Baja (an American ute) recorded a 2 percent increase with 629 units for the month.