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New
Toyota Prius named Japan Car of the Year
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New
Toyota Prius
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Toyota
28th October, 2009
The new Toyota Prius
has clinched its first major award, voted Japan Car of the Year by a panel
of distinguished motoring journalists and industry experts at the Tokyo
motor show. The accolade is a formal acknowledgement of the advances Toyota
has made with the third generation Prius, which delivers more power yet even
better fuel efficiency and lower emissions from its full hybrid powertrain.
Prius’s advanced but
eminently user-friendly technology is also winning the hearts and minds of
its most important critics, drivers themselves. In Japan Prius has been the
nation’s top selling new car for the past five months in a row – every month
since the car first arrived in showrooms. And with more than 31,000 sales in
September alone, new Prius last month accounted for almost 11 per cent of
the entire new car market.
New Prius is also
having a big impact with motorists around the world. In Australia, Toyota
are readying for the launch of the hybrid Camry next year to compliment the
success of the Prius.
In the UK, with more than 4,000 customer
orders received since its launch in August, the Prius is proving extremely
successful. In September its UK sales performance moved it up to become
Toyota’s third best-seller, after Yaris and Auris (Corolla).
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