5th May, 2006
The Volvo C70 design team, headed by Fredde Talsma, first developed
the C70 as a sporty coupe before removing the roof to develop a convertible
with the end goal being an attractive car - top up or top down.
Volvo Car's first-generation C70 convertible was launched in 1997. Its
enduring design carried it successfully through an eight-year production cycle.
First-generation C70 convertible production ceased in March 2005 with total
production reaching nearly 50,000 cars.
Interestingly, the C70 convertible's last full year of production was also
its best sales year with 8,000 units.
During those eight years, Volvo did learn a critical lesson - be patient.
Time was needed to establish the C70 in the convertible market.
A strong profile with an innovative interior
The new C70
convertible is shorter and lower than its predecessor but retains the same width.
This, in combination with the relatively short front overhang, gives the car a
powerful stance and proportion that becomes very apparent when the C70 is viewed
on its side profile.
Its stance is enhanced by the prominent shoulder line which reinforces the
C70's high level of occupant protection.
The interior is marked by modern, innovative design features inspired by
Scandinavian tradition with clean surfaces, genuine materials and logical
function. Inspiration for Volvo's most recent interior design is drawn more from
Scandinavian product design than pure car design.
The thin visually floating centre console, revealed in Volvo S40, also features
in the new C70 interior.
The new generation of Volvo C70
convertibles has a retractable steel hardtop rather than a soft hood. The
reasons for choosing a steel roof were:
- to give the true impression of two cars in one
- to provide an improved "year round feel"
- to achieve a lower noise level and more comfort
- to improve the profile and the overall look
- to provide a greater feeling of safety and security
Developed by Pininfarina
Designing and developing a
three-piece retractable hardtop, a small mechanical wonder in itself, is no easy
task. The solution had to be durable and reliable, convert between coupe and
convertible in less than 30 seconds, and fit perfectly in place.
After a thorough investigation of industry expertise, development of the
C70's three-piece steel roof mechanism was entrusted to Italian master
coachbuilder Pininfarina. Not only did Pininfarina develop a roof mechanism that
is a technical masterpiece, the company is also responsible for the production
of the car in the jointly-owned - Pininfarina with 60 percent and Volvo Cars
with 40 percent - Pininfarina Sverige AB plant in Uddevalla, Sweden.
After some nine years experience as a player
in the convertible market and having built up a considerable body of knowledge,
Volvo Cars' expectations are to double sales of new C70 compared with the
first-generation C70's best year result.
The annual sales target for the new C70 is estimated at some 16,000 cars. The
US market will account for about half that volume. The UK and Germany are expected
to share 30 percent between them. The remaining 20 percent will be distributed
amongst other markets.
Other Volvo news: here.
Aston Martin Reveals DBS
4th May, 2006
Details of the new DBS remain top secret, although Aston Martin
Design Director, Marek Reichman, said: “This car encapsulates a link between our elegant DB9 road car and
the powerful DBR9 race car .....
Mitsubishi 380 Improves Market Position
4th May, 2006
Mitsubishi Motors has maintained its market share in a tough April car
market, while the 380 continued its gradual climb in the large car segment by recording a significant jump in
market share from 10% to 12% during the last month .....
Car Market Turns Down as Petrol Prices Bite
3rd May, 2006
Record petrol prices appear to be taking a toll on the new motor
vehicle market according to official figures released today by the Federal Chamber of Automotive Industries
Ford Shelby GT500 Rated At 500 Horsepower
3rd May, 2006
The most powerful factory-built Mustang ever just got even more
potent. Final certification testing of the Shelby GT500’s 5.4-litre supercharged V-8 shows it will produce
500 horsepower and 480 lb.-ft. of torque .....
Audi RS 4 Unleashed on Australian Soil
3rd May, 2006
New from the ground up, the RS 4 is the top-of-the-range
model in the A4 series, priced at $164,500 .....
Volkswagen Beetle Art
3rd May, 2006
Just in case buyers thought the styling of the New Beetle and New
Beetle Cabriolet wasn’t quite distinctive enough… Volkswagen in the UK has announced the introduction of a range of decals .....
Evo IX Wins Showroom Class in Targa Tasmania
2nd May, 2006
A Mitsubishi Lancer Evolution IX has won the showroom car class at
Australia's premier tarmac rally, Targa Tasmania .....
Six Speed Auto Boost for 407 HDi Models
1st May, 2006
A new high-tech six speed automatic transmission has been added
to the latest Peugeot 407 HDi turbo diesel Sedan and Touring models .....
Hummer Racing Validate Hummer Capabilities
30th April, 2006
Off-road desert racing is possibly the most grueling form of motor
racing in the world. Recognised around the globe by races like the Baja 1000 .....
Nissan Reports Record Results for FY05
27th April, 2006
Nissan Motor Co., Ltd., has announced consolidated net income of 518.1
billion yen (AU $6.03 billion), for the fiscal year ended 31st March, 2006, a new record .....
Focus XR5 Turbo Boosts Ford Performance Arsenal
21st April, 2006
Ford has revealed the latest weapon in its high performance arsenal
– the Focus XR5 Turbo; engineered in Europe and boasting performance levels that will be the envy of many
larger car drivers .....
Peugeot Round Australia Re-Run
19th April, 2006
The ‘Peugeot Round Australia Re-Run’ will start from Sydney on Sunday,
23rd April and chart a course that will take in the route from several of the original Ampol Trials .....
All-New Suzuki XL7 Makes World Debut
14th April, 2006
Suzuki debuted the all-new Suzuki XL7 at the 2006 New York
Motor Show. With the introduction of the new model, Suzuki is moving forward to the next chapter in its
ongoing SUV success story .....
Bentley Continental GTC
13th April, 2006
The Continental GTC, Bentley Motors new luxury 2+2 convertible, will be
unveiled at the New York International Automobile Show this week .....
GM to Sell Isuzu Shares
11th April, 2006
General Motors today announced it would sell its 7.9 percent
equity stake in Isuzu Motors Ltd. The commercial partnership between GM and Isuzu will continue .....
New Line-Up for Land Rover Discovery 3
10th April, 2006
Land Rover is rationalising the Discovery 3 line-up adding as
standard, leather interiors and automatic climate control on all models in the new range .....
Morgan 4-seater Returns
4th April, 2006
The new Morgan 4-seater models that made their debut at the
Geneva Motor Show in March 2006 are now available for sale in Australia .....
Holden Unleashes Thunder Ute and Crewman
30th March, 2006
Holden’s ever-popular light commercial range now features special edition “Thunder”
models for Ute and Crewman .....
Australia's Cadillacs For 2007
15th March, 2006
Cadillac, the luxury car division of America's General Motors
Corporation, is expanding the availability of right-hand drive models, hence putting Australia on their
Precious Metal - The Peugeot 407 Coupe
7th March, 2006
Peugeot have announced the pricing structure for the stunning new 407
Coupe, which goes on sale in Australia later this month .....