Volvo XC90 R-Design
Volvo XC90 R Design announced
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19th September, 2014
Volvo Cars has revealed the R-Design version of the all-new XC90, which is
aimed at buyers looking for a head-turner that radiates a sporty and dynamic look.
“R-Design is created for people with a passion for things that add spice to life,” said Alain Visser, Senior
Vice President, Marketing, Sales and Customer Service of Volvo Car Group.
“It appeals to customers that love active driving and a personal, expressive design. Every single R-Design detail
is designed to contribute to the individualistic and refined expression these customers desire.”
The visual promise of a dynamic ride is confirmed by the driver-centric interior featuring R-Design sports seats in
Nubuck textile and perforated leather. A choice of Drive-E powertrains offering up to 300kW and the completely new XC90
chassis ensure an agile driving experience.
The announcement of the R-Design follows Volvo’s release of 1,927 individually-numbered First Edition XC90s, which
are all sold.
Distinctive R-Design detailing
The R-Design exterior includes a number of distinguishing details, such as grille, front spoiler, silk metal window
trim, integrated dual tailpipes, bright roof rails and mirror covers in matt silver. The 20-inch or optional 22-inch
R-Design alloy wheels complete the stylish, dynamic look.
Inside, the sports seats and perforated leather steering wheel are accompanied by special R-Design details, such as
gearshift knob, pedals, floor mats and illuminated tread plates. The driver also gets an exclusive R-Design leather key
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Tablet-like touch screen
The tablet-like touch screen in the centre and a 12.3-inch full-graphic driver display are, of course, included in the
R-Design. The driver display also features a unique R-Design theme. The heart of the all-new in-car control is virtually
button free and represents an entirely new way for drivers to operate their car and access a range of Internet and
'cloud' based products and services.
New trim level strategy R-Design is one of four choices in Volvo Cars’ reinvented trim level strategy, which resembles
a tree with two branches. Kinetic is the base, followed by the very competitive Momentum level.
Inscription and R-Design form the two branches on the tree. The Inscription package is designed for customers that
want an elegant look and a luxurious experience, while R-Design has a sporty and dynamic aura.
“In principle, we have replaced the previous top level with the Inscription and R-Design versions. Both of them
feature an elevated content, carefully chosen to emphasise each of their distinctive individual personalities,” said
Full details regarding the all-new Volvo XC90 range in Australia will be announced in due course.
Spefications are subject to change without notice.