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2010: a bumper year of sales (copyright image)

With 45,956 sales during 2010, the Holden Commodore was Australia's top selling vehicle - and has been the nation's top-seller for 15 consecutive years now. (Holden Commodore SS V sedan shown - image copyright owned by GM Corp. - used with permission) (copyright image)

Toyota Corolla: Australia's most popular small car for the 11th consecutive year. (Corolla Levin ZR hatch shown)

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6th January, 2011

Australia's new vehicle market continued to outperform other economic indicators during 2010 to post its second highest annual sales figure and record more than one million units for only the third time in history.

Official VFACTS data released by the Federal Chamber of Automotive Industries (FCAI) shows that 1,035,574 passenger cars, SUVs and commercial vehicles were sold in the calendar year 2010 (up 10.5 per cent or 98,246 vehicles compared to 2009 - itself a very good year despite the then predicted gloom caused by the American inspired 'Global Financial Crisis').

“This is an exceptional outcome and is the second highest result on record and only the third time ever that the market exceeded more than one million sales,” FCAI Chief Executive Andrew McKellar said.

“Consumers clearly recognised the safety and environmental benefits of upgrading to a new vehicle and in such a competitive market they were rewarded with good vehicles at good prices,” Mr McKellar said.

Looking ahead

“We expect 2011 will be a year of consolidation with the prospect of further improvement on the growth achieved last year,” he said.

“With continuing strong levels of vehicle affordability there is no reason why the new vehicle market won’t continue to perform better than other areas of the economy,” Mr McKellar said.

Toyota was the best performing brand in 2010 for the eighth year in a row with a market share of 20.7%, ahead of Holden with 12.8% and Ford with 9.2%.

The most popular vehicle model, for the fifteenth year in a row, was the Holden Commodore; ahead of the Toyota Corolla then the Toyota Hilux. (copyright image)


Read our 2008 road test of the
Elvis Festival in Parkes (NSW) ...
it's linked from here. (copyright image)


What cars ring our Jingle Bells
for Christmas 2010?
Our story is linked from here. (copyright image)


An Easter Rally is scheduled
for the NSW mid-north coast.
Our story is linked from here. (copyright image)


Motorclassica returns in October 2011.
Our story is linked from here.

Top Ten Brands































Top Ten Models


Holden Commodore



Toyota Corolla



Toyota Hilux



Mazda 3



Hyundai i30



Ford Falcon



Holden Cruze



Toyota Camry



Mitsubishi Lancer



Hyundai Getz


Highlights of the year

Selected brand news recorded in alphabetical order:


Holden Commodore has become Australia’s highest-selling vehicle for the 15th consecutive year, according to sales figures released today by the Federal Chamber of Automotive Industries (FCAI).

The figures show 45,956 Commodores were sold throughout 2010, cementing the vehicle’s status as the number one car in the country, a record unbroken since 1996.

Chairman and Managing Director Mike Devereux said Commodore was Holden’s longest-standing nameplate, and had become an Australian icon since the first vehicle rolled off the line more than 30 years ago.

“Commodore really resonates with Australians drivers, as it offers outstanding quality and value for money,” Mr Devereux said.

“It’s our intention for Commodore to be the country’s top-selling car for many years to come – we’ll do this by continually improving the vehicle to ensure it remains relevant for Australian motorists – as we did with VE Series II, when we added flex-fuel capability and the Holden-iQ system,” he said.

In addition to Commodore, the FCAI’s results showed strong sales across the rest of the Holden portfolio in December, with 10,444 vehicles sold, giving Holden a market share of 12.1 per cent for the month.

Across 2010, Holden sold 132,923 vehicles – an increase of 11.2 per cent from the previous year, and ahead of market growth at 10.5 per cent. This resulted in an overall annual market share of 12.8 per cent, second only to Toyota, with 20.7 per cent.

Mr Devereux said while Holden’s success during 2010 was spearheaded by strong Commodore sales, Cruze also performed well in its first full year in showrooms, selling 28,334 vehicles and 'cementing' its place in the small car segment ahead of the launch of locally produced sedan and hatch versions this year.

“Our approach for 2011 and beyond is to have world-class, market-leading Holden vehicles competing in almost every segment, so customers can be assured of outstanding quality and value right across the entire Holden portfolio,” he said.

Hyundai: A record year

Hyundai Motor Company Australia has posted its best-ever annual sales and December results since the brand was introduced to Australia back in 1986 with a total market share of 7.7%, up 1% over 2009.

Hyundai sales grew to 80,038, an increase of 26.6% over 2009, following 24 consecutive months of year-on-year sales growth. In December 2010, Hyundai posted a sales result of 5,877 units, representing a 46% increase versus the same period in 2009.

Nationally, Hyundai ranked fifth for the year (fifth December 2010) in total sales and fourth for the year (fourth December 2010) in passenger car sales with a market share of 10.2%.

“2010 was a fantastic year for the Hyundai brand in Australia. Our dealer network was the cornerstone in seeing Hyundai’s market share increase one percentage point,” said Damien Meredith, Director of Sales Hyundai Motor Company Australia. “2010 saw the launch of the award winning i20, ix35 and i45 and in 2011 we will continue to focus on bringing the products to Australia that our customers are asking us for.”

Hyundai’s Australian highlights include:

Self-Catering Holiday
Accommodation in
Denmark, WA
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  • For the second consecutive year, Getz ranked first in the price sensitive light car segment achieving 21,547 vehicle sales in 2010 (up 9.7% on 2009) and a 15.6% segment market share for 2010.
  • i30 ranked third in the small car segment after posting a sales result of 29,772 units (up 39% on 2009) and a 12.4% segment market share for 2010.
  • iMax ranked second in the people mover segment after posting a sales result of 2,476 (up 133.6% on 2009) and a 19.6% segment market share for 2010.
  • Santa Fe lifted sales by 100.1% in 2010 versus 2009.
  • iLoad ranked second in the van segment after posting a sales result of 5,990 units (up 59.9% on 2009) and a 26% segment market share for 2010.

Kia: sales increase double that of the market increase

This Kia news item added to this page 7/1/11.

Kia Motors Australia finished 2010 just how it started the year: another strong month of sales growth across the passenger and SUV segments.

During 2010 Kia sold 23,848 vehicles, an increase of 22.9% compared to 2009 and more than double the Australian new car market increase of 10.5%.

“Kia passenger sales were up 2,373 units or some 15% compared to 2009 while in the competitive SUV segment, our sales were up a very pleasing 63.1% which was well ahead of the segment growth of 25%,” said Kia Motors Australia COO, Mr Tony Barlow.

“In 2011 that trend will continue as new efficient engines are incorporated into sleeker Schreyer-designed Kia vehicles. Our local product development team will also continue to optimise all new Kia vehicles to ensure they meet the high standard expected by the discerning Australian driver.”

In the passenger segment, the introduction of the 5-door Cerato to the Kia family provided a healthy sales rush. December saw 328 Ceratos retailed, 62% more than December 2009. Total sales for the year were up by 33.4%.

Kia Carnival continued its domination of people movers under $40,000 with 277 December sales providing it with 30.9% market share in the category.

In the SUV segment a successful run-out campaign and then the arrival of the all-new Sportage saw the compact SUV’s figures increase by 60.8% compared to 2009 sales results.

In terms of a year-on-year increase in sales the accolades go to Kia Sorento which showed a 66.6% improvement throughout 2010.

The roll out of new and exciting vehicles continues for Kia throughout 2011 with its first launch, the all-new Optima, to take place at the Australian Tennis Open later this month.

With its sleek appearance, a brand new direct injection petrol engine and a long list of factory fitted extras the new Optima will appear on local showroom floors towards the end of January.

“With the determination of Kia to produce ever more stylish and exciting cars we are confident that the positive change in customer perception of Kia as a brand will continue,” KMAu Presdent and CEO Mr M.K. Kim said.

“While Kia will never desert our promise of outstanding value, more and more we believe people will consider Kia as a purchase of desire rather than necessity.”

Mitsubishi: A record year

This Mitsubishi news item added to this page 7/1/11.

Mitsubishi Motors Australia Limited (MMAL) achieved record sales of 62,496 in 2010, representing a 9.6 per cent increase from 2009. Combined with strong growth in the SUV market and a number of record results, 2010 proved to be a successful year for the company.

In 2010, MMAL made history by introducing the first fully electric vehicle in volume production to the Australian market, with 112 i-MiEVs registered on VFacts.

Other highlights achieved by MMAL during 2010 included:

  • Best ever annual result for Lancer with 23,076 sales
  • Best ever annual result for Outlander with sales of 8,537
  • Growth of 52.5 per cent in the total SUV market thanks to strong sales of Outlander, ASX, Challenger and Pajero
  • Pajero sales increasing at double the market rate (32.5 per cent compared to 16.1 per cent) to reach a total of 6,986
  • Another record year for Triton with sales of 16,578
  • Strong sales of the new ASX, with 631 sold in December

MMAL president and CEO, Masahiko Takahashi, said the strong sales results for 2010 reflected the company’s commitment to providing customers with highly equipped vehicles at attractive prices.

“Mitsubishi is committed to sustainable, consistent growth, and I’m confident we can continue to consolidate our market share in 2011,” Takahashi said.

“We have a great product line-up to offer customers and we are determined to succeed.”

Sales of the new ASX are expected to strengthen as more stock becomes readily available in 2011, with 2,349 already sold in 2010.

Calendar year sales for the company totalled 62,496, an increase of 9.6 per cent over total sales for 2009. MMAL’s overall 2010 total market share remained steady at 6 per cent.

Suzuki: A record year

Suzuki Australia has confirmed its position as one of the fastest growing automotive companies, recording its best ever sales year after another strong sales result in December.

A total of 1,996 Suzukis were sold in the final month of 2010, just 10 units short of notching another record month for the company.

The strong December result meant Suzuki finished the year on 24,789 sales, easily eclipsing its best ever sales record. It meant Suzuki finished the year up 22 per cent, against a market that rose 10.5 per cent over 2009.

Suzuki smashed numerous records in 2010, with best ever sales results in nine of the 12 months. It continued the company’s meteoric rise, with sales more than doubling since 2004.

Importantly, Suzuki not only increased volume but also its market share, now standing at 2.4 per cent.

The company is looking forward to another strong year in 2011, with the launch next month of an all-new version of its top selling Swift light car range.

Every model in the new Swift range will come standard with seven airbags, including a driver’s knee airbag, and class leading fuel economy of just 5.5 litres per 100 km.

Toyota: Once again the market leader

Toyota has been confirmed as the best-selling automotive brand in Australia in 2010 as the local new-vehicle market cracked one million sales for only the third time. Official figures released today show Toyota was the overall market leader, selling more than one out of every five new cars, SUVs and trucks.

Australians bought 214,718 new Toyota vehicles last year, helping to push the local market to 1,035,574 unit sales - the second highest result on record.

Toyota's tally was its seventh consecutive year above 200,000 sales - a level never reached by any other brand. It widened the gap over its nearest rival to more than 81,700 vehicles - the equivalent of 224 extra sales every day of the year. Toyota has topped the sales charts for the past eight years in a row and for 14 of the past 20 years.

Senior executive director sales and marketing David Buttner said Toyota did not take its market-leading position for granted. "Toyota's success is due to the quality of our vehicles, the commitment of our dealers, the dedication of our staff and the loyalty of our customers," Mr Buttner said. "We are focused on our customers and we are focused on the future," he added.

Corolla - Australia's best-selling vehicle in November and December - was Toyota's most popular vehicle with sales rising to more than 41,600. It has been the best-selling vehicle in NSW for the past five years and Australia's best-selling small car for each of the past 11 years.

HiLux, with over 39,800 deliveries, was Australia's best-selling ute, best-selling 4WD and best-selling light-commercial vehicle. It was the outright best seller in Queensland, Western Australia, Tasmania and the Northern Territory.

Mr Buttner said Toyota was Australia's leading automotive exporter with Camry, Hybrid Camry and Aurion cars shipped to more than 20 destinations. He indicated that production at Toyota's Melbourne manufacturing plant increased by 23.6 per cent to almost 120,000 cars in 2010. Of these, almost 83,000 were exported, mainly to the Middle East - an increase of more than 30 per cent over the previous year. "We are also investing in new-generation engines to be produced in Australia that are more fuel efficient, produce fewer carbon emissions and provide significant opportunities for new exports," Mr Buttner said.


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