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Abarth Punto Evo & Abarth 500C due for release in Italy

15th June, 2010 (copyright image)

Abarth 500C (copyright image)

Abarth Punto Evo

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The Abarth 500C and Abarth Punto Evo, Abarth's latest versions of two well known Fiat models, are due for launch from mid-June in Italy.

The new Abarth Punto Evo aims to win an even bigger place in the hearts of young enthusiasts, continuing the work begun with the Grande Punto, which is bought mostly by customers aged between 18 and 30. The Abarth 500C is distinguished by its dynamism while the Abarth spirit is in its sporting features. The new open-topped car with its reworked engineering also represents a strategic choice by Abarth: this model was also produced to appeal to women customers who seek design and elegance but also appreciate the performance of a sporty car.

Both cars recently made their international public debuts at the Geneva Motor Show and now demonstrate to the public that they represent the best of the Abarth sporting spirit despite their different characteristics and target customers.

The Abarth 500C and Abarth Punto Evo will certainly help to consolidate the results achieved in 2009. Proof that the direction taken by Abarth is the right one comes from the statistics. These indicate that the brand is experiencing continuous growth: from 2008 to the present day Abarth has sold nearly 22,000 cars, including 8,400 Abarth 500 versions and 2,700 Abarth Grande Punto cars during 2009, as well as more than 3,300 performance kits. This success is complemented by the growth in dealerships and performance centres. Abarth is, in fact, completing its coverage of strategic cities in Europe such as Amsterdam and Paris, and in addition to consolidating its presence in existing markets it is extending to Eastern European markets such as Romania and countries in the Mediterranean basin such as Israel. The Abarth distribution network boasts 141 showrooms, 140 performance centres and 300 service centres in Europe. That's not to mention the latest network of Abarth Racing preparation shops made up of six outlets in Italy, which are exclusively responsible for selling Abarth racing cars and servicing them for customers.

Two models, one spirit: driving experience taken to the maximum sensory levels

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The Abarth 500C and Abarth Punto Evo offer a driving experience that transcends the idea that a product is something simply to be used, taking you into the realms of powerful emotion. Normally, when you use an object you do not think about how it was made or why it was made in a certain way, you simply use it. This does not happen with an Abarth. An Abarth reminds you in every detail and at every moment that it was built with but one purpose: performance. Each of its components expresses its vocation: its incisive engine sound, the noise of its wheels on the asphalt, its attractive design, its race-tuned suspension and acceleration worthy of a sports car.

With an Abarth the perception of driving is increased and amplified to the maximum. The perception you receive from an Abarth Punto Evo, in particular, is guaranteed by the 165 HP delivered by a MultiAir engine with enhanced power level to guarantee even more driving performance and adrenaline: all in all, the new car represents Abarth empowerment taken to its highest levels. The Abarth 500C perception combines all the sensations of sports driving with those produced by the panoramic opening soft-top which accentuates your perception of the surrounding environment, the wind in your hair and the sound of 140 HP under the bonnet. Driving is even sportier thanks to steering wheel gearchanges. These two models may be very different but they share a single spirit, the sporting spirit of the Abarth scorpion logo, which has proved itself capable of awakening the passion of thousands of motorists with a taste for challenge, speed and Italian style.

Abarth was due to come to Australia, but withdrew their interest. However, it seems Australia is back on Fiat's radar with the Abarth 500 and the new 500C now rescheduled for a local release from late this year.


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