Following the successful repositioning of the Alfa Romeo 147 in the Australian car market earlier this year, the award-winning Alfa Romeo 156 has had its price adjusted to maintain Alfa Romeo's reputation for offering outstanding value for money, as well as performance, style and driving excitement.

From 1st September 2005 the Alfa Romeo 156 range will open at $44,990 for the 156 JTS manual, while fitted with the Formula One derived sequential manual gearbox, the Alfa Romeo 156 Selespeed is now $47,990. The 156 Ti, which gains unique 17 inch alloys and sports leather upholstery is now $45,990 in manual form and $48,990 with the Selespeed gearbox. The Alfa Romeo 156 Sportwagon, praised for its unique blend of style and versatility, is now available from $48,490 in manual form and $51,490 in Selespeed. The range-topping Alfa Romeo 156 V6, which is fitted with an automatic gearbox as standard, now has a recommended retail price of $57,490.

"The Australian car market is so dynamic and competitive that to maintain our reputation for value for money we must continually revaluate our pricing so that we maintain our edge," explains David Stone, General Manager for Alfa Romeo in Australia. "The Alfa Romeo 156 is so fully equipped that to maintain our value for money position relative not just to the market place, but also compared to the new Alfa 147, we had to take a sharp pencil to the price list. With this new price structure, the Alfa 156 continues to be the value for money, as well as style and performance, prestige benchmark."

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