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Alfa Romeo MiTo Release Imminent


20th June, 2008

Alfa Romeo MiTo

With the oddly named MiTo, Alfa Romeo offers a new generation of ‘Alfisti’. An up-to-date and innovative car, a name redolent of history. The name MiTo has great evocative resonance for Alfa Romeo, for it was chosen to mark the deep-seated link between the past and future of the brand: between Milan, the city of design that brought the car’s style into being, and Turin, which will be responsible for its industrial production, a decision that highlights the brand’s strong desire to consolidate its Milanese roots.

The site chosen for the car’s debut was the 'fairytale' Castello Sforzesco in Milan where it is said that nearly 100 years ago a young designer found the inspiration for the Alfa Romeo logo when he saw a serpent carved onto the Filarete tower.

Alfa draws on its roots to launch itself into the future

Going back through Alfa Romeo’s epic history means turning some of the most important pages of motoring history. It means remembering the cars, races and engines that become milestones of technological progress and the sporting events of the 20th century. Yet the Alfa Romeo story is about so much more than just steel and track, there is also a human component, essentially based on the skill of great technicians and engineers such as Merosi, Jano and Satta Puliga the meticulous work of designers such as Prof. Scarnati and the architect Cressoni, and also the experience of all the people on the shop floor.

These people successfully transferred the thrills that Alfa brought to racing to the roads of every day motoring.

The best spirit of Alfa Romeo is beautifully encapsulated in this statement by Orazio Satta Puliga (1910-1974), one of the brand’s great designers: ‘Alfa Romeo is not just a car factory: its cars are something more than automobiles built in a conventional manner. Enthusiasm for a means of transport is a kind of disease. It is a way of life, a very special way of seeing a motor vehicle. Something that defies definition. Its elements are like those irrational traits of the human spirit that cannot be explained by logic’.

Today, Alfa’s cars are determined to carry on ‘being Alfa’ - and the MiTo’s driving qualities, style and engineering make it the perfect vessel to convey these values to a new generation of 'Alfisti’

Alfa MiTo: all the Alfa values in compact form

The Alfa 8C is the technical and stylistic mould for all our cars in the future. The Alfa 8C represents all that is good about the Alfa spirit and has been an essential source of inspiration for the construction of the Alfa Romeo MiTo.

The MiTo is a distillate of pure Alfa Romeo values and came about as a result of a will to give every Alfa Romeo, however compact, a specific attitude of its own made up of style, agility and technical excellence – all with the ultimate goal of driving satisfaction.

The MiTo packs all the Alfa Romeo values into 4 metres.

For young people, it represents a chance to gain access their first sports car that is safe with its own distinctive style and technical content.

Its dynamic attributes, good fuel economy and low emissions and petite dimensions also make the car an attractive proposition for a more adult audience, within a motoring scenario that now seems to set a premium on downsizing.

The Alfa Romeo MiTo is a form of entry into the Alfa 'world' for a new generation of Alfisti.

The car offers an outstanding weight-to-power ratio, absolute manageability due to cutting-edged suspension systems and direct steering. It will be wanting to take on such successful cars as the highly acclaimed Volkswagen Golf GTI and the Alfa Romeo MiTo is expected to fit in between other lesser competitors in this popular class.

Lastly, the MiTo, like any Alfa Romeo, is a distillate of engineering including very special features such as the Alfa D.N.A. system, suspension with coil over springs, Q2 Electronic and DST, all available as standard – coupled with small yet powerful turbo engines.

Local availability

If you're saying "me too!" for the MiTo, you can expect this new entry level Alfa to be available locally during 2009, possibly as early as the mid-year period. Prices and specifications are likely to be available before then and you can expect to read more about the new Alfa Romeo MiTo here at Next Car.

Other Alfa Romeo content: here.

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