Aston Martin now in India
Aston Martin Virage Volante
10th June, 2011
Aston Martin has opened the doors to its first dealership in India,
bringing the British marque's luxury sports cars to the city of Mumbai.
This important move in the luxury manufacturer’s expansion plans further strengthens the company’s representation
in this growing region, bringing the Aston Martin brand to India for the first time.
Aston Martin will commence its presence in India with a new dedicated facility in Mumbai in partnership with
Performance Cars (a division of Infinity Cars Pvt. Ltd.), who has enjoyed a strong reputation in the Indian luxury
car market for several years.
Aston Martin’s Chief Commercial Officer, Michael van der Sande said, “India represents a new opportunity for
us and as part of our programme of growing the reach of the global Aston Martin dealership network; this expansion
brings our brand to a different audience in a new market.”
“Our decision to bring the Aston Martin brand to India is driven by a strong level of interest and enthusiasm
from potential customers in an emerging luxury market. We have taken our time to find the right advocates for Aston
Martin and I am confident that we have selected strong partners with whom we look forward to starting a successful
Aston Martin V8 Vantage
Performance Cars, Managing Director, Mr. Lalit Choudary added, “Partnering Aston Martin offers us an unique
opportunity to bring one of the world's iconic brands to one of the most discerning and fast growing markets. We
are confident about the brand's success in India given the range of models, the comfortable ride quality the cars
offer on our roads and the exclusivity they accord.”
The Aston Martin dealership in Mumbai is located at Kemp's Corner at the junction of the ultra premium Peddar
and Altamount Roads and will offer customers a premium boutique environment wherein they can specify the cars to
their exacting needs. The after-sales facility in nearby Worli is a first of its kind, air conditioned workshop in
the high luxury segment. The showroom and after-sales facilities have been specially designed to follow the
international design elements that have timelessly identified the elegance of the Aston Martin brand worldwide.
Aston Martin customers and enthusiasts will be able to view and test-drive selected models from the entire range
of V8 Vantage Coupe and Roadster, V12 Vantage, DB9 Coupe and Volante, DBS Coupe, and Volante and the four-door
sports car; Rapide. These models will also be joined by the recently launched V8 Vantage S and the new Virage.
The opening of the Aston Martin Mumbai showroom strengthens the company’s global dealership network to a total
of 134 dealers in 42 countries. As part of the company’s ongoing expansion plans Aston Martin has recently entered
into Brazil, Chile, Croatia, Czech Republic, Greece, Taiwan and Turkey whilst seeking continued growth in new
markets as well as emerging markets including China and the Middle East.