Aston Martin One-77 Concept Debuts
26th April, 2009
Aston Martin undertook the first public display of the complete
One-77 concept at the world renowned Concorso d’Eleganza event on the shores of Lake Como, Italy this weekend.
The One-77 is Aston Martin’s definitive sports car, one that epitomises everything Aston Martin from technology,
hand-craftsmanship of the hand rolled aluminium panels to the attention to detail. A culmination of all the marque’s
know-how, the One-77 delivers effortless beauty guaranteed to stir the senses with performance potential eclipsing
any previous Aston Martin. It’s this extraordinary workmanship and money-no-object commitment to quality that makes
the One-77 unique. It promises a driving experience of unrivalled intensity and excitement while representing the
world’s most desirable automotive art form.
The One-77 concept was revealed in the perfect setting at Lake Como showcasing for the first time a complete
concept; including full running powertrain and the world premiere of the eagerly anticipated interior design. The
interior environment blends the stunning detail of the exterior and draws it inside with incredible meticulousness
through the use of exotic materials and hand made parts detailing the quintessence of Aston Martin engineering and
Last month Aston Martin showcased a technical illustration of the One-77 at the GenevaMotor Salon, revealing the
technical intricacies and engineering excellence that will exist beneath the One-77’s handmade body. Since then,
the technical illustration has undergone painstaking handcraftsmanship to be developed into a complete car.
Aston Martin Chief Executive, Dr Ulrich Bez said: “The One-77 demonstrates the unique capabilities of our
company – it encompasses engineering excellence with a great passion from our engineers, designers and technical
partners. This is a major step in One-77’s engineering programme, showing the first complete car, and will
demonstrate new benchmarks in many different fields of automotive design.”
“The craftsmanship and design that has gone into the creation of the Aston Martin One-77 lifts automotive
engineering into the realm of art. With its finely sculpted forms and sleek lines, it is an expression of
unparalleled beauty that embodies everything Aston Martin stands for.”