Aston Martin One-77 Concept Wins
28th April, 2009
At its world debut over the last weekend, the Aston Martin One-77
Concept won the Concorso d’Eleganza Design Award for Concept Cars and Prototypes on the shores of Lake Como,
Following the Geneva Motor Show in March, where the technical illustration was first shown, the rolling chassis
has since been completed by hand into the first car presented at Villa d’Este over the weekend.
At its first public unveiling in the perfect setting of the Villa d’Este, the first complete One-77 was on show.
Visiting public were invited to cast their vote for the best concept and prototype. Among eight entries from around
the world, the Aston Martin One-77 was voted the best in class, eclipsing the competition with more than 30% of the
Admiring crowds viewed the One-77 Concept in its entirety for the first time. The car was showcased complete with
running powertrain and the never seen before, fully hand-crafted interior.
Aston Martin Chief Executive, Dr Ulrich Bez said: “Embodying everything Aston Martin stands for; the One-77
has proven itself as the most desirable automotive art form at its premiere today.”
“We have achieved a new level of design and craftsmanship which has been clearly recognised by the public here
in the homeland of design at Villa d’Este.”
Aston Martin Design Director, Marek Reichman said: “To win this award at its first showing is a testament to
the Aston Martin team and the original concept. Winning here today has proven One-77 as a benchmark in automotive