Audi at “Wörthersee Tour 2010”
Audi A1 FC Bayern
Audi A1 'Hot Rod'
11th May, 2010
- Audi showing seven A1 models as spectacular “motto vehicles”
- Innovative adhesive film designs from “Follow Me” to “FC Bayern”
For the fourth year in a row, AUDI AG will have its own stand at the famed GTI meet at the
Wörthersee and is once again expecting Audi enthusiasts from throughout Europe to celebrate
the numerous versions of the Volkswagen Golf GTI.
The new Audi A1 is playing a leading role at the 29th Wörthersee Tour (12th-15th May) in Reifnitz
(Carinthia), Austria. Innovative adhesive film designs, vibrant paint finishes as well as exterior
add-on parts and a matching interior will transform a total of seven models of the new compact car
into spectacular motto vehicles. Furthermore, the Audi R8 GT, a limited-production version of the
high-performance sports car, will be presented to the general public at Wörthersee.
Standing on the southern shore of the Worthersee (Lake Wörth) in Reifnitz is the 3,000 square
metre Audi stand, where in addition to the Audi A1 and the Audi R8 GT, the company will also be
presenting the new RS 5 and the R8 V10 Spyder super car. Audi enthusiasts will be able to get up
close to with a total of 19 different models bearing the four-ring logo. The focus of this year’s
Wörthersee Tour stand is the A1 special editions.
“The Audi A1 fits in with the GTI meet because customisation has always been a central topic
for the Audi fans here at the Wörthersee and will also play a special role for A1 customers,”
says Stefan Sielaff, Head of Audi Design. Sielaff and his team have developed seven different
models for the appearance at the Wörthersee, including a model sporting an “FC Bayern” look (see
the above image). The Audi A1 1.4 TFSI shows the design possibilities offered by add-on parts,
special paint finishes and adhesive films.
This compact car has the Number 10 of FC Bayern player Arjen Robben on the roof and on the doors.
The adhesive design with through-coloured film and digitally printed film makes a high-quality
impression, as this technique shows off reflections to their best advantage. With the large logo of
Germany's most successful soccer club on the bonnet, the restyled front bumper and a modified
diffuser in the back, this A1 immediately stands out from the crowd. Another highlight is the sill
sporting visual cues from the S line.
It is not just the exterior that differs from the production vehicle. The Audi design team also
styled the interior of the motto vehicles with the attention to detail that is typical of Audi. The
A1 “competition kit” with the “legends interior plus” package, for example, is based on the Audi
rally vehicles from the 1980s. In addition to exterior visual cues such as the Amalfi White paint
finish and the original colours of the 'Urquattro' (Begonia Red, Stone Grey and Grey Brown), the
interior also evokes memories of the racing successes racked up by quattro technology, which is
celebrating its 30th 'birthday'. The centre console, the door handles, the rearview mirror – the
rally design with the bold Number 1 extends thematically throughout the entire cabin. The
“competition kit legends interior” and “competition kit legends interior plus” accessory packages
are precisely matched to the exterior and, in contrast to the other motto vehicles, will also be
available directly from the factory or in classic After Sales from Audi Genuine Accessories
immediately upon market launch.
Enthusiasts from all over the world can gain an appreciation for the high quality of Audi design
at the Wörthersee. The “Follow Me” design in Citrus Yellow with a black checkerboard pattern
resembles airport ground control vehicles and features complex colour gradients that extend to the
bicolour wheels. The “Hot Rod” model boasts a matt-finish look and extremely low ride height thanks
to the air suspension. Complementing this look are steel wheels with white-wall tyres in keeping
with the classic hot rod style.
Of course, the Audi stand would not be complete without a reference to the site of the 29th
Wörthersee Tour. The design team has also given a friendly wink to the local water rescue service
and “toll sticker collectors,” paying them homage with the “Wasserwacht” and “Pickerljäger” A1
special editions, respectively. The seventh special model in an offbeat eggplant purple tone is
described by the Audi designers as the “Fashion” edition. The central design element is an elegant
checked pattern used both in the interior and on the exterior. A fascinating interplay between matt
and gloss finishes provides additional highlights.
Even the start sequence for the Multi Media Interface, with an animated barrage of camera flashes
and a red carpet underscore the qualities of this car.
Two production models of the Audi A1 are also at the Wörthersee. The A1 1.4 TFSI in Misano Red
with a dark grey contrast arch is joined at the Audi stand by the A1 1.6 TDI in summery Scuba Blue.
The first thing visitors to the Audi exhibit see is the new
Audi R8 GT.
The top-of-the-line version of the high-performance sports car will be presented at the Wörthersee. The
R8 GT is a limited-edition version of its R8 high-performance sports car. Its 5.2-litre V10 has been
increased to an output of 412 kW. Vehicle weight was reduced by 100 kilogrammes. The R8 GT accelerates
from zero to 100 km/h in 3.6 seconds and reaches a top speed of 320 km/h. The R8 GT is thus more
powerful, even lighter and even faster. The exclusive production run is limited to 333 units. Each R8
GT sports a tag with its number on the gear lever knob.
The Audi stand at the GTI meet also features production vehicles from the current Audi model line-up.
Audi is presenting an Ice Silver A8, its new flagship, at the Wörthersee. The public can also take a
close look at the TT Roadster and the TT Coupé. Neckarsulm-based quattro GmbH is bringing an additional
TT model to Carinthia – the 340 hp TT RS in Misano Red. Standing directly next to that is a white RS 5.
The Audi cabriolets are a mandatory part of the programme for this event, the R8 Spyder 5.2 V10 is also
coming to the GTI meet. Audi Genuine Accessories is also showing a red A3 Cabriolet. With this broad
line-up, the brand is offering something for every Audi enthusiast at the 29th Wörthersee Tour.
Audi Genuine Accessories to sell Audi A1 “competition kit”
With the A1 “competition kit legends interior plus” presented at the 29th Wörthersee Tour, Audi
Genuine Accessories (AOZ) offers customers the opportunity to underscore the individuality of their
vehicle with innovative adhesive film decals, vibrant paint finishes as well as exterior add-on parts and
a matching interior.
Audi A1 customers can order the various “competition kits” for their vehicles upon market launch. The
“competition kit Aerodynamic” for the exterior comprises a front spoiler lip, side sills, rear diffuser
and – depending on the vehicle configuration – sport exhaust tips. Customers can also order a roof spoiler
for their A1.
A1 drivers can order the Audi A1 “competition kit legends interior plus” from Audi Genuine Accessories
exactly as it was presented at the GTI meet. Audi has therefore dedicated an entire wall to the “legends”
design next to the motto vehicle at its stand in Reifnitz, where potential buyers can get complete
information about the innovative concept.
For the “legends” look, Audi provides an Amalfi White finish and detailed rally-design. The front
spoiler lip and rear diffuser in Begonia Red are every bit a part of the competition kit with legends
graphics as the large, gloss-black Number 1 on the bonnet and the doors. Interior design elements also
subtly refer to the Audi rally vehicles of the 1980s. Decorative bezels for the rearview mirror, air vents,
door pull handles and the centre console invoke Audi’s rally heritage. Black cloth floor mats with Begonia
Red, Stone Grey and Grey Brown strips round out the package in the footwell. The “competition kit legends
interior plus” adds a striking colour accent on the leather sport steering wheel, gear shift lever and
parking brake lever.
The “competition kit Aeordynamic” – front spoiler lip, side sills, rear diffuser and, depending on the
configuration, chrome sport exhaust tips, can be ordered upon market launch. The body-colour roof spoiler
will also be available immediately, but Audi A1 customers will have to wait a few more months for the
“legends” decal set. The "legends" look interior is available immediately, however. The sporty look can be
rounded off with modern wheels from Audi Genuine Accessories.
One highlight is the 7.5 J x 18-inch polished cast-aluminium wheel in a 5-arm polygon design finished
in anthracite or black. These A1-exclusive wheels are fitted with 225/35 R19 tyres.
A1 customers can order the exterior and interior accessory packages from the factory or later through
After Sales. All features of the competition kits are also available separately through After Sales.
Audi models at Wörthersee Tour 2010
Audi A1 “motto vehicles”:
A1 “competition kit” (Amalfi White), 1.6 TDI
A1 “Follow Me” (Citrus Yellow), 1.4 TFSI
A1 “Wasserwacht” (Suzuka Grey), 1.4 TFSI
A1 “FC Bayern” (Misano Red), 1.6 TDI
A1 “Pickerljäger” (Ibis White), 1.6 TDI
A1 “Fashion” (Aubergine), 1.6 TDI
A1 “Hot Rod” (Daytona Grey), 1.4 TFSI
Vehicle at the stand’s entrance:
Audi R8 GT (Orange)
Audi A1 (Misano Red) 1.4 TFSI
Audi A1 (Scuba Blue) 1.6 TDI
Audi RS 5 (White)
Audi A8 (Ice Silver)
Audi R8 Spyder 5.2 FSI quattro (Red)
Audi TT RS Coupe (Misano Red)
Audi TT Roadster (Ibis White)
Audi TTS Coupe (Red)
Models customised with Audi Genuine Accessories:
Audi A3 Cabriolet (Brilliant Red)
Audi A4 Avant (Ibis White)
Audi A5 Sportback (Ibis White)