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Audi A1 here within months (copyright image)

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17th October, 2010

Audi Australia has announced pricing and the initial model line-up for their next big thing: the little Audi A1. This premium sub-compact starts at just $29,900* in 1.4 TFSI Attraction 6-speed manual form.

With the A1, Audi is bringing premium motoring to a whole new generation of Audi customers.

The new Audi A1 is a condensed and concentrated expression of the Audi 'DNA'. Authentically Audi, the A1 brings the marque’s progressive design, advanced technology and uncompromising quality to a segment which attracts those who don’t want a large car but still demand the highest quality and a premium driving experience.

The initial Audi A1 range for Australia will comprise two core models in the A1 1.4 TFSI Attraction 6-speed manual and the A1 1.4 TFSI Ambition 6-speed manual. Both are available with the option of a 7-speed S tronic dual-clutch transmission (steering-wheel mounted paddle shifters are also available).

All A1 models benefit from the Audi core principle of technology delivering power, rather than outright displacement. The result is that the 1.4 TFSI is both remarkably efficient and sporty. Featuring turbocharging and direct injection, this four-cylinder delivers 90 kW and 200 Nm and accelerates the A1 from 0-100 km/h in 8.9 seconds, yet sips just 5.3 litres per 100 km on the combined cycle.

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Although it may be small, the A1 lacks nothing in terms of dynamics or safety. The A1 enjoys a weight distribution and suspension set-up tuned for precise steering and handling.

All A1 models also boast six airbags and ESP stability programme with electronic limited slip differential as standard.

“The success of the A1 will drive our ongoing growth in Australia and will bring premium Audi motoring to a whole new audience,” said Audi Australia managing director, Uwe Hagen.

“This car brings all of the Audi principles of design, quality and engaging performance to a new segment of customers who don’t wish to compromise on a premium driving experience.”

The Misano Red coloured-model with Ice Silver contrasting red roof arch is the A1’s signature colour combination.

In addition to a ‘spoilt-for-choice’ range of interior and exterior colour and trim options, proof that the A1 is from the same Audi 'DNA' that runs through every model from the A8 down is found in the array of technology and comfort features available. These types of options, including the latest Audi MMI navigation plus system, are usually only found in larger and more expensive cars.

Customer deliveries of the Audi A1 will begin early in 2011.

Audi A1 Manufacturers List Price* (MLP*)

Audi A1 1.4 TFSI Attraction 6-speed manual: $29,900*
Audi A1 1.4 TFSI Attraction 7-speed S tronic: $32,250*

Audi A1 1.4 TFSI Ambition 6-speed manual: $32,650*
Audi A1 1.4 TFSI Ambition 7-speed S tronic: $35,000*

NOTE: * Manufacturer's List Price (MLP) excludes dealer delivery fees and the various state/territory statutory charges. Additionally, prices, fees and charges are subject to change without notice.


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