Audi A1 released locally
5th December, 2010
The next big thing for Audi has landed in Australia
and deliveries to dealers is underway with the local release of the new A1 taking place this coming
week. The Audi A1 condenses all of the virtues of the German brand – a progressive design,
uncompromising quality and groundbreaking efficiency – into a fresh new premium compact package. Its
engine and the agile chassis make it one of the sportiest car in the segment.
“The success of the A1 will drive our ongoing growth in Australia and will bring premium Audi
motoring to a whole new audience,” said Audi Australia managing director, Uwe Hagen.
“This car brings all of the Audi principles of design, quality and engaging performance to a
new segment of customers who don’t wish to compromise on a premium driving experience.”
As the newcomer in the segment, the A1 appeals to a modern customer group – urban,
lifestyle-oriented, and seeking a premium driving experience. The Audi A1 is both a modern city car
and a sporty all-rounder for an active lifestyle. It is the first premium car in the sub-compact
segment – a true, fully-fledged Audi.
Its agile chassis and the engines position the A1 amongst the top of its class, and the A1’s
character is evident from the very first glance. Its highly modern design perfectly integrates the
A1 into the Audi 'family'. The front end with the large single-frame grille, the side line with the
distinctive roof arch, the coupe-like C-pillars and the large wheel arches are among its defining
style elements. The bonnet and rear hatch encompass the body; the tail lights are
three-dimensionally moulded and are unmistakable by day or by night.
Because Audi doesn't compromise on safety, the A1 offers outstanding crash protection with a
5-star EuroNCAP crash rating, plus a raft of active safety technology as standard. The lightweight
body shell is infused with a mix of high- and ultra-high strength steel for optimum crash
protection. Six airbags protect occupants, while ESP with electronic cross-axle differential lock
is also standard across the range.
The interior of the A1 is spacious for this categy of car and its bright and airy. The instrument
panel resembles an airplane wing; its four round air-vents are reminiscent of jet engines. The clean,
clear control lay out is just as much a classic Audi strength as the high level of fit and finish.
The attention lavished on numerous details underscores the premium character of the A1. In addition
to the "Attraction" (base model) and "Ambition" (top-of-the-line) trim lines, Audi also offers a
media style package focused on infotainment and interior design.
Innovative materials and modern colours emphasise the youthful 'character' of the Audi A1.
Whether coloured air vents, LED interior lights or seat covers in expressive colours – customisation
is the key. The equipment programme offers countless opportunities for matching the A1 to the
owner’s own personal style. There are even a variety of paint finishes from which to choose for the
roof arch. Customers can also order many features after the initial sale to follow a trend or a
The available infotainment and multimedia systems come directly from the luxury class. The top
of the line is MMI navigation plus, a media centre that sets new standards in the compact segment.
It borrows from the system used in Audi’s new A8 flagship, including the monitor that folds out from
the instrument panel and the control unit, which uses MMI logic.
The 465 watt Bose surround sound system is just one example of the high-end options available.
A bundle of fun: the sportiest car in its class
Whether in the city, through corners or on the freeway – the latest Audi is always rewarding to
drive thanks to its sporty suspension tune, favourable weight distribution and direct steering. The
ESP stabilisation programme with electronic limited slip differential – which is standard on all
models – makes the handling even more precise while also enhancing driving safety.
1.4 TFSI: Efficiency melded with performance
The new A1 also sets new efficiency standards with its 1.4 litre TFSI petrol engine. This engine
embodies Audi’s downsizing principle: substituting turbocharging for engine displacement and
utilising direct fuel injection. This 90 kW TFSI engine combines strong performance with excellent
efficiency. Rated at 5.3 litres per 100 km, this engine makes the A1 amongst the most fuel-efficient
petrol-powered vehicle in its class.
In mid-2011 the ultra-efficient 66 kW 1.6 TDI will join the A1 range. Paired with 5-speed manual
transmission, it emits just 99 grammes of CO2 per kilometre (European figures). A start-stop system
and a recuperation system, which recovers energy during braking, is standard on the manual
transmission-equipped 1.6 TDI 66 kW and helps to ensure levels of fuel efficiency that will make
the A1 a class leader. Audi’s 7-speed S tronic transmission will also be available from launch.
High-tech and efficiency: the seven-speed S tronic
The A1 is available with the 7-speed S tronic dual-clutch transmission, which shifts extremely
quickly, comfortably and with no perceptible interruption to the flow of power. It can be operated
as a full automatic transmission or can be shifted manually, with paddles on the steering wheel
available as an option. The 7-speed S tronic provides for tremendously fun driving and also further
reduces fuel consumption – typical Audi features.
Audi A1 Manufacturers List Price*:
Audi A1 1.4 TFSI Attraction 6-speed manual: $29,900*
Audi A1 1.4 TFSI Attraction 7-speed S tronic: $ 32,250*
Audi A1 1.4 TFSI Ambition 6-speed manual: $32,650*
Audi A1 1.4 TFSI Ambition 7-speed S tronic: $35,000*
NOTE: * Manufacturer's List Price (MLP) excludes dealer delivery fees and state/territory
government statutory charges. Additionally, prices, fees and charges are subject to change without