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Audi A1 released locally (copyright image)

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5th December, 2010

The next big thing for Audi has landed in Australia and deliveries to dealers is underway with the local release of the new A1 taking place this coming week. The Audi A1 condenses all of the virtues of the German brand – a progressive design, uncompromising quality and groundbreaking efficiency – into a fresh new premium compact package. Its engine and the agile chassis make it one of the sportiest car in the segment.

“The success of the A1 will drive our ongoing growth in Australia and will bring premium Audi motoring to a whole new audience,” said Audi Australia managing director, Uwe Hagen.

“This car brings all of the Audi principles of design, quality and engaging performance to a new segment of customers who don’t wish to compromise on a premium driving experience.”

As the newcomer in the segment, the A1 appeals to a modern customer group – urban, lifestyle-oriented, and seeking a premium driving experience. The Audi A1 is both a modern city car and a sporty all-rounder for an active lifestyle. It is the first premium car in the sub-compact segment – a true, fully-fledged Audi.

Its agile chassis and the engines position the A1 amongst the top of its class, and the A1’s character is evident from the very first glance. Its highly modern design perfectly integrates the A1 into the Audi 'family'. The front end with the large single-frame grille, the side line with the distinctive roof arch, the coupe-like C-pillars and the large wheel arches are among its defining style elements. The bonnet and rear hatch encompass the body; the tail lights are three-dimensionally moulded and are unmistakable by day or by night.

Safety first

Because Audi doesn't compromise on safety, the A1 offers outstanding  crash protection with a 5-star EuroNCAP crash rating, plus a raft of active safety technology as standard. The lightweight body shell is infused with a mix of high- and ultra-high strength steel for optimum crash protection. Six airbags protect occupants, while ESP with electronic cross-axle differential lock is also standard across the range.

The interior

The interior of the A1 is spacious for this categy of car and its bright and airy. The instrument panel resembles an airplane wing; its four round air-vents are reminiscent of jet engines. The clean, clear control lay out is just as much a classic Audi strength as the high level of fit and finish. The attention lavished on numerous details underscores the premium character of the A1. In addition to the "Attraction" (base model) and "Ambition" (top-of-the-line) trim lines, Audi also offers a media style package focused on infotainment and interior design.

Innovative materials and modern colours emphasise the youthful 'character' of the Audi A1. Whether coloured air vents, LED interior lights or seat covers in expressive colours – customisation is the key. The equipment programme offers countless opportunities for matching the A1 to the owner’s own personal style. There are even a variety of paint finishes from which to choose for the roof arch. Customers can also order many features after the initial sale to follow a trend or a personal style.

The available infotainment and multimedia systems come directly from the luxury class. The top of the line is MMI navigation plus, a media centre that sets new standards in the compact segment. It borrows from the system used in Audi’s new A8 flagship, including the monitor that folds out from the instrument panel and the control unit, which uses MMI logic.

The 465 watt Bose surround sound system is just one example of the high-end options available.

A bundle of fun: the sportiest car in its class

Whether in the city, through corners or on the freeway – the latest Audi is always rewarding to drive thanks to its sporty suspension tune, favourable weight distribution and direct steering. The ESP stabilisation programme with electronic limited slip differential – which is standard on all models – makes the handling even more precise while also enhancing driving safety.

1.4 TFSI: Efficiency melded with performance

The new A1 also sets new efficiency standards with its 1.4 litre TFSI petrol engine. This engine embodies Audi’s downsizing principle: substituting turbocharging for engine displacement and utilising direct fuel injection. This 90 kW TFSI engine combines strong performance with excellent efficiency. Rated at 5.3 litres per 100 km, this engine makes the A1 amongst the most fuel-efficient petrol-powered vehicle in its class.

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In mid-2011 the ultra-efficient 66 kW 1.6 TDI will join the A1 range. Paired with 5-speed manual transmission, it emits just 99 grammes of CO2 per kilometre (European figures). A start-stop system and a recuperation system, which recovers energy during braking, is standard on the manual transmission-equipped 1.6 TDI 66 kW and helps to ensure levels of fuel efficiency that will make the A1 a class leader. Audi’s 7-speed S tronic transmission will also be available from launch.

High-tech and efficiency: the seven-speed S tronic

The A1 is available with the 7-speed S tronic dual-clutch transmission, which shifts extremely quickly, comfortably and with no perceptible interruption to the flow of power. It can be operated as a full automatic transmission or can be shifted manually, with paddles on the steering wheel available as an option. The 7-speed S tronic provides for tremendously fun driving and also further reduces fuel consumption – typical Audi features.

Audi A1 Manufacturers List Price*:

Audi A1 1.4 TFSI Attraction 6-speed manual: $29,900*
Audi A1 1.4 TFSI Attraction 7-speed S tronic: $ 32,250*

Audi A1 1.4 TFSI Ambition 6-speed manual: $32,650*
Audi A1 1.4 TFSI Ambition 7-speed S tronic: $35,000*

NOTE: * Manufacturer's List Price (MLP) excludes dealer delivery fees and state/territory government statutory charges. Additionally, prices, fees and charges are subject to change without notice.


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