BMW Vision ConnectedDrive Concept
2nd March, 2011
At the 2011 Geneva Motor Show (3rd March - 13th
March) the concept vehicle known as BMW Vision ConnectedDrive will make its debut. The BMW Vision
ConnectedDrive Concept demonstrates current and future methods of mobile networking in a
focused way. The design and technology of this roadster are aimed at making the vehicle an integral
part of a networked world.
Comfort, safety and the infotainment experience in the vehicle can be optimised by the
functionality, individually tailored to suit the requirements of both the driver and passenger. New
technologies and design concepts are used to add even more facets to the BMW driving pleasure.
Captivating innovation - BMW Vision ConnectedDrive.
BMW Vision ConnectedDrive makes its case in a most persuasive way, presenting mesmerising
solutions. The 'character' of this concept study, presented as a two-seater roadster, is one of
a mobile component in a networked world, both in design as well as by virtue of extensive
technological innovations. BMW demonstrates with this vehicle the unique potential that can be
realised by both the current and future developments in BMW ConnectedDrive, optimising comfort,
safety and the enjoyment of infotainment in the vehicle.
The boundless opportunities to attain even more driving pleasure by means of intelligent
networks is demonstrated at the Geneva Motor Show by the world premiere of BMW Vision
ConnectedDrive, by the design of the bodywork and interior of the concept vehicle, an inspiring
light installation, a new display and operating concept and a multimedia presentation at the
show. The design embodies the bond between the driver and the vehicle and the dialogue between
the driver and the passenger as well as the interaction of the occupants of the car with the
environment. The functional areas of BMW ConnectedDrive are symbolised on three levels -
comfort, safety and infotainment. The elementary exchange of data and information for all three
functional areas is visualised by an intricately complex light installation and presentation at
In addition to the dynamic charisma generated in typical BMW style by a long bonnet blending
seamlessly with the windscreen, the long wheelbase and the seating positions set well back, the
design of the concept vehicle visualises the fusion of exterior, interior and environment, made
possible only by BMW ConnectedDrive. Surfaces, strongly expressive and powerfully taut, are
enhanced by distinctive flowing lines. The layering principle, which requires that individual
components take on a number of tasks, has been implemented both in the interior and the exterior.
Sensors integrated into the headlights and the rear lights assist in monitoring the traffic
situation and the environment. Antennas transmit information to the outside world and capture
An enhanced Head-Up Display is one of the innovations in the field of display and operating
concepts of the BMW Vision ConnectedDrive family. It delivers a three-dimensional display of
information and icons which provide an optical fusion of the actual view of the road ahead with
virtual content. For example, this augmented reality application projects information about the
route precisely onto the location of a possible turn-off - in relation to the actual field of
view. Information is displayed either in the foreground or in the background, depending upon its
relevance and the current traffic situation. In addition, the concept vehicle is equipped with a
freely programmable instrument cluster; its display complements the projections generated by the
Head-Up Display. The range and breadth of its functionality exceeds by far the display
capabilities of classic cockpit instruments. By means of a display, which also presents
information in three dimensions, individual pieces of information can be optically emphasised to
a greater or lesser degree depending upon the driving situation, in order to gain the
appropriate amount of attention.
Via the Passenger Information Display, the passenger in a BMW Vision ConnectedDrive vehicle
can also take advantage of additional functionalities provided by intelligent networking. As a
co-pilot he can evaluate information or address details for the navigation system received
on-line and forward them to the driverís instrument panel if necessary. Thus the interaction
between the driver and the passenger and networking with the environment reach new levels. The
Emotional Browser makes an even more varied and individually-tailored choice of information
possible. During the journey, this system captures and filters additional information about the
environment through which the vehicle is currently travelling, in terms of people, mood or
location. This personal configuration can be set at the start of the journey, but can also be
adjusted on the road to be more or less detailed, to suit individual requirements.