Caterham to increase production
30th April, 2010
In response to buoyant sales of its light weight
two-seater sports car, Caterham Cars has announced plans to ramp up capacity at its Dartford (England)
factory for the foreseeable future.
Not only will the move help the Company continue to meet healthy demand for the Seven, the increase
in capacity will go some way to shortening the current 3-4 month waiting list.
Over the past 12 months, Caterham has enjoyed consistently strong sales both in the UK and overseas
markets. As a side note, the British marque was one of only three European brands at the Tokyo Motor
Show last November.
“Despite the economic background we have recorded an extremely positive sales period,” says
Ansar Ali, Managing Director of Caterham Cars. “Adding to our capacity merely underlines our
position in the market.”
In the UK, the Roadsport 175 and the more track-focused Superlight R300, remain the most popular
models, just ahead of the entry-level Ford Sigma-powered Roadsport 125.
Since its launch in March 2008, Caterham’s range-topping Superlight R500, which can hit 60 mph in
under 2.9 seconds, has sold around 100 units worldwide to date - a figure its predecessor took a
five-year period to achieve.
Ali adds: “The Export market has certainly been boosted by the exchange rate but more decisively
by our success in achieving European Type Approval last year and the launch of the Ford Duratec powered
Roadsport 175. Collectively they have combined to deliver for us.”