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Ram 1500 Rumble Bee Concept

Chrysler at Woodward Dream Cruise

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18th August, 2013

Chrysler Group LLC brought more than 70 vehicles to this year’s Woodward Dream Cruise where each brand — Chrysler, Jeep, Dodge, Ram Truck, FIAT, SRT and Mopar — wheeled in some of their latest production and buzz models, along with a collection of iconic, classic cars from America’s past.

In addition to vehicles on display, each of the Chrysler Group brands offered a variety of events at this year’s Dream Cruise. All of the Chrysler Group brands’ vehicles and activities were located on the corner of Woodward Avenue and 13 Mile Road in Royal Oak, Michigan (USA). Hours were 4:30 PM to 10 PM on Friday 16th August and 9 AM to 9 PM on Saturday 17th August.

Ram Truck unveiled at high noon on Saturday 17th August an all-new concept vehicle, the Rumble Bee. Stay tuned to Next Car for details about this vehicle later this week.

The Chrysler brand will host Ryan Friedlinghaus, owner and host of the world-famous, “West Coast Customs.” Friedlinghaus will showcase two personally customised Chrysler brand vehicles. Also joining the Chrysler brand will be customiser and influencer, John Fortuno and his Chrysler 300 “Fatchance 2.0.”

Jeep enthusiasts could see the brand display to check out the all-new 2014 Jeep Cherokee Latitude, Limited and Trailhawk models.

Mopar exhibited some the brand’s hottest customised vehicles, including the new Mopar ’13 Dart, SRT Viper and image vehicles, like the Dodge Charger Juiced unveiled at the Specialty Equipment Market Association (SEMA) Show and the Jeep Wrangler Recon which debuted at Easter Jeep Safari in Moab, Utah. To celebrate its heritage, Mopar will highlight its two Top Eliminator winners - a 1964 Plymouth Savoy and a 1970 Dodge Charger R/T.

Dream cruisers had the opportunity to play the Mopar brand’s new “Drag N Brag” video game, take the “Pit Crew Challenge” and view the installation of Mopar performance components on a customised Dodge Dart GT and Dodge Challenger R/T .

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Some of Chrysler Group’s latest products were displayed, including:

  • 2014 Jeep Cherokee Trailhawk
  • 2014 Dodge Durango R/T
  • 2014 Fiat 500L Lounge
  • 2013.5 Chrysler 200 S Special Edition
  • 2013 Viper SRT
  • Mopar '13 Dart
  • Ram Power Ram

Automotive history was evident with a variety of classic vehicles on display, including:

  • 1995 Chrysler 300
  • 1993 Dodge Viper Coupe
  • 1969 Dodge Daytona


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