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Daewoo badge goes in favour of Chevrolet (copyright image)

The 2011 Chevrolet Captiva

Home > News > GM > Daewoo > Chevrolet

by Stephen Walker

23rd January, 2011

Although the Chevrolet brand has no meaningful presence in Korea, GM Daewoo have announced that it is replacing the current "Daewoo" nameplate with "Chevrolet".

All of the company’s new product introductions and refreshed models scheduled for release this year will be under the Chevrolet badge.

Additionally, GM Daewoo announced that it will be changing its company name to GM Korea Co. The legal formalities for the company name change should be completed by the end of March 2011.

This year, the company will launch numerous new models and will have an all-new product line-up with the introduction of eight new models carrying the Chevrolet name. The range will include the Chevrolet Camaro, Chevrolet Orlando, the Chevrolet Aveo, as well as a new SUV and a new mid-size sedan.

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The current GM Korea will maintain its name, GM Korea Ltd., and it will retain an emphasis on the Cadillac brand, suggesting "Detroit" is behind the Daewoo name change rather than the local management.

Whilst the motivation for a name change hasn't been revealed, it is common knowledge that GM's largest exposure in Europe is with the Opel and Vauxhall brands. Neither of these brands have GM in their 'corporate name' so there is no global push by GM for standardised identity amongst GM subsiduaries being sought. In fact, the Opel brand is operating as Adam Opel AG with Detroit's backing. This is in an endeavour to raise the value of the European subsiduary.


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More Chevrolet News ..... here
More Daewoo News ..... here
General Motors News ..... here

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