Camaro outsells Mustang
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7th June, 2010
American consumers made the 2010 Chevrolet Camaro the
best-selling sports car in the U.S. for the first full year of its sales. From May 2009 to May 2010,
Camaro posted 99,872 total sales, outselling its closest competitor by nearly 20,000 vehicles. Camaro
continues to bring new customers to Chevrolet dealerships – at home and abroad.
In the U.S., the 2010 Camaro’s first full month of sales was May, 2009. Camaro took the lead in
monthly share of segment a month later and led the sales race for 11 of the last 12 months.
“It’s remarkable how quickly consumers connected with the new Camaro, and pushed it to the top
of the segment,” says John Fitzpatrick, Camaro marketing manager, “especially considering our
key competitors offer both coupe and convertible models.”
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“When the new Camaro went on sale, it was predominantly bought by Chevrolet owners, or Camaro
enthusiasts who already owned a previous-generation. Today, about half of 2010 Camaro buyers are new
to Chevrolet, some trading in performance cars such as Mustang or Nissan Z to purchase their Camaro.
As Camaro brings new customers to Chevrolet, we believe it is having a residual effect on our other
products.”
The Camaro is also attracting customers to Chevrolet dealerships in international markets, where
more than 1,000 Camaros have been sold – even before official export production has begun. As in the
U.S., the Camaro has had an impact on the Chevrolet brand around the globe, according to Don Johnson,
GM international operations vice president of marketing. “Camaro attracts a crowd everywhere it
goes, whether it’s at a Chevrolet dealership, a car show, or driving down the boulevard. As such,
Camaro has become a halo for the global Chevrolet brand, offering head-turning design, performance
and value that appeals to car enthusiasts everywhere,” Johnson said.
Sales outside the U.S. are expected to grow significantly, as Chevrolet increases production to
accommodate exports for Chevrolet’s largest markets, including Brazil, China, Russia, and Europe.
Other markets will include South Korea, but not Australia and New Zealand.
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