Chevy Camaro Sets Pace for the US Sports Car Segment
General Motors >
5th March, 2010
Chevrolet Camaro extended its lead in the U.S. sports
car segment in February, posting 6,482 total sales. This is a 21 per cent increase over January
results, and marks the ninth consecutive month that Camaro sales outpaced sports car models including
the Ford Mustang, Nissan 370Z, and Dodge Challenger.
Consumers have bought nearly 75,000 Camaros since the new model was launched in early 2009, and
demand continues to hold steady.
“Traditionally, we expect to see a dip in sales for rear-wheel-drive performance cars over the
winter,” says John Fitzpatrick, Chevrolet Performance Cars marketing manager. “But, demand for
Camaro shows no sign of slowing down, particularly in the Sun Belt”
Texas, California and Florida account for about 25 per cent of all Camaro retail sales, and six of
the top 10 US dealers for Camaro sales are located in Texas.
Importantly, Camaro continues to attract new customers to Chevrolet. Of Camaro buyers who traded-in
a vehicle at the time of purchase, about half traded-in a non-GM vehicle.
“We’re beginning to see owners of performance cars like Mustang and 350Z trading in their cars in
to get behind the wheel of a Camaro,” says Fitzpatrick. “To me, that’s an incredible testament
of the appeal, and performance, of Camaro.”
The Oshawa Assembly Plant in Canada, where the Chevrolet Camaro is manufactured, has been running
Saturday overtime since June 2009 to keep up with demand for Camaro. According to recently released
data, Camaro led the segment in consumer retail registrations for the 2009 calendar year.