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Datsun brand to return

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4th February, 2013

Nissan has confirmed that the Datsun brand would return to usher in modern, reliable and accessible products for optimistic, up-and-coming customers in high-growth markets. Embodying this aspiration, and equipped with modern technology to assure an engaging driving experience, Datsun vehicle sales will commence in India, Indonesia and Russia in 2014.

"Datsun" was the name of the Japanese brand that was marketed worldwide from the early years of Nissan throughout the company's rapid growth in the early 1970s and its globalisation in the 1980s. Generations of customers coveted the contemporary styling, modern engineering, durability and reliability of Datsun vehicles. The Datsun brand was phased out from 1981, and after this the Nissan name was used as the company expanded globally.

Vincent Cobee, corporate vice president and global head of the Datsun Business Unit, said, "The company is counting on the Datsun brand to once again resonate with consumers in high-growth markets who seek attractive styling, an accessible price and - above all - an engaging driving experience."

"The choice of brand name was obvious. The Datsun brand remains in our portfolio as one of the most cherished brands in automotive history. And the connection between the Datsun of today and the Datsun of yesterday is authentic. Just as consumers in the 1930s, 40s and 50s wanted high-quality, durable and reliable vehicles, potential customers in high-growth markets - who today have so few choices - are eager for such vehicles. We are confident that the new Datsun will meet these expectations," Cobee continued.

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Datsun will reveal the first product of the new line-up in mid-2013, and the first vehicles will go on sale in 2014.

Datsun History

1914 - Masujiro HASHIMOTO's Kwaishinsha Motor Works (1911-26) completes "DAT Car"
1926 - Kwaishinsha and Jitsuyo Jidosha merge into "DAT Jidosha Seizo"
1932 - DAT Jidosha Seizo launches the first "Datsun" cars
1933 - Yoshisuke AIKAWA acquires Datsun business and establishes Nissan Motor Co.
1935 - Inaugurates Yokohama Plant, Japan's first mass manufacturing plant with the first "Datsun 14"
1958 - Class win in the Australian Rally with the "Datsun 210"
1958 - Begins exporting "Datsun 210" to the U.S.A.



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